About 69.2% of mobile devices in the United States run on Android OS – versus 29.6% on iOS. This is claimed by the New York advertising platform Fluent, based on its own data.
The research shared by the company covers the period from January 1 to March 31 of this year. There are other interesting statistics in it. So, the ratio of viewing ads from mobile devices to viewing through a PC has leveled off. At the end of 2014, it was 60.2% to 39.8% in favor of mobile, and in the first quarter of 2015 it was already 58.2% to 41.8%.
Demographics are distributed as follows: young people (18-24 years old) view up to 80% of ads via mobile devices. This is almost 10% compared to the last quarter of 2014, when this figure was 70.5%. Among the elderly (65 and older), the number of ads viewed via mobile decreased from 32.9% to 27%.
Women are slightly more interested in mobile advertising than men. Up to 55.1% of respondents view ads from a mobile device, while 44.9% view ads from a desktop. For men, these figures are 51.2% and 48.8%, respectively.
Interestingly, women like iOS more. Among them, the number of those who use “apple” mobile devices was 30.5%, and among men – 23.7%. For Android devices, this is 68.3% (women) and 74.8% (men).
The most active time of the day in terms of views is 11 am for PC and 16 hours for mobile. At the same time, Mobile is steadily ahead.
Fluent made its statistical calculations based on data received from American users who interacted with its advertising platform in one way or another.
A source: http://www.fluentco.com
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