The analytical firm Newzoo found out that 46% of paying users among those playing in a social casino. The company told about this in a study that it shared with Gamesindustry.biz .
The data only concerns the USA. For her research, Newzoo studied the behavior of American players in 17 franchises in the “casino” genre. It turned out that over the past six months, 46% of users have paid money.
Newzoo does not separate mobile apps from online games in its research. Statistics are given in general by genre. However, the analytical firm notes that the conversion rate in the casino is not higher than in the mobile audience as a whole. In December last year, Newzoo reported that the share of paying mobile players is on average 46% of the total. This is 10% higher than in 2012. Then only 36% were spent in games.
The analytical firm also talks about the demographics of social casino players. Most of them are men (59%). 55% of the audience belongs to the age group of 21-35 years. On average, users play 5.6 titles in the “casino” genre. They spend 2-5 hours a week on their favorite game.
Newzoo calls Hit it Rich the game with the highest conversion rate! from Zynga. Infiapps Ltd’s Slot Bonanza leads on engagement: 7.5% of players spend 15 hours or more a week playing this game.
A source: http://www.gamesindustry.biz
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