$400 thousand per month on in-game advertising
The popular mobile hit Fruit Ninja serves as an excellent example of how the free version of the application can earn very impressive amounts due to in-game advertising. According to Phil Larsen, the CMO of the Halfbrick studio that developed it, “Fruit Ninja” brings in over $400,000 monthly.However, according to Larsen, with such a high popularity of this game, the income could be higher.