GungHo Online has published a financial report for the first half of this year. It contains extremely interesting figures of Puzzle & Dragons financial indicators.
According to Serkan Toto, the main and only constant source of news about the Japanese market, the company earned $763 million in six months. Of these, $460 million in operating profit and $287 million in net profit.
Most of this amount, according to Toto, falls on Puzzle & Dragons.
And now attention: in April-June alone, the company earned $446 million, of this amount, operating profit amounted to $271 million, and net profit – $161 million. This means, according to the calculations of a Japanese analyst, that from April to June the company earned about $ 4.9 million a day.
But in July there was a decline. During the second month of summer, the company enriched itself “only” by $138 million (thus earning about $4.5 per day). The “fall” coincided with a decrease in the growth rate of penetration of the game itself in the Japanese market. The company collected the last, seventeenth million in a rather long time for itself – 23 days.
A number of announcements (the appearance of Puzzle & Dragons on the European market this year) and upcoming releases (Puzzle & Dragons Z and the Freak Tower) Toto attributes it to this decline in pace. The company is afraid that its popularity and its income will disappear as suddenly as they appeared.
A source: serkantoto.com