Despite the stated course for the transition to the mobile market, 70% of Zynga game users still remain online. And their company loses.
In the last twelve months alone, the number of social gamers has decreased by 45%. If a year ago 72 million people played in the company’s projects every day, now no more than 39 million play.
Along with the number of users, Zynga’s revenues are also falling. According to the results of the second quarter, they decreased by 31% compared to the same period last year and amounted to $231 million. Moreover, the company went into negative territory, losing $ 15.8 million. This is less than last year, when the company lost $22.8 million and much less than the expected losses of $39 million.
In the current quarter, Zynga is preparing to lose from $14 to $48 million with revenue of $175 – $200 million.
It can only get worse in the future. As the new CEO of Zynga, Don Mattrick, noted in his statement, the company will be stormed over the next two to four quarters.
According to Chief Operating Officer David Ko, the drop in results is due to the revision of the entire line of the company’s projects in the last quarter.
The revision refers to the company’s transition to the mobile market, where Zynga still does not have its own hit, the locomotive project. The only game present in the American box office top is Poker.