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Alex Nichiporchik: Twitch is not a channel for promotion, but part of the ecosystem

In January of this year, the publisher tunyBuild released the Punch Club game, the main channel of promotion of which was the Twitch streaming service. The title brought the creators the first million in ten days. Yesterday, April 14, tunyBuild launched a stream on the same service to promote the SpeedRunners game, which is now in early access on Steam. We decided to find out the details of the campaign and along the way find…