The analytical platform Priori Data claims that iOS users are more loyal to mobile games than Android owners.
Priori Data confirms its conclusions with statistics. The company analyzed the “stickiness” (stickiness)* audiences in the main genres of mobile games on Google and Apple platforms.
*”Stickiness” is a game metric that shows the stability of the user audience as a percentage. It is calculated as the ratio of the number of unique users per day to the number of unique users per month. For example, with a DAU of 100 people and a MAU of 1000 people, the “stickiness” will be equal to 10%.
According to Priori Data, the indicator of “stickiness” of Android players for all genres was at the level of 15%. The exception was educational titles, where the “stickiness” was only 4%.
“Stickiness” of the audience for Android games, Priori Data
On iOS, the picture is different — here the value of “stickiness” ranges from 15% to 21%.
Apple mobile users are most devoted to the genre of word games and least of all to adventure titles.
“Stickiness” of the audience for iOS games, Priori Data
In the report, Priori Data also provides indicators of profitability of the genres of games on iOS and Android for the first 4 months of 2018.
According to the analytical service, for the period from January to April of this year, the income level of social and word games, as well as quizzes for Android was 38%-55% higher than at the same time a year earlier.
Dynamics of gaming revenue by genre on Android, Priori Data
The revenue of strategies, on the contrary, turned out to be lower — games of this genre earned 40% less than a year ago.
Among iOS titles, only adventure games have grown in comparison with last year. They generated almost 50% more revenue than in the first 4 months of 2017.
Dynamics of gaming revenue by genre on iOS, Priori Data
The most noticeable decrease in revenue on the platform was noted for quizzes, educational games and mobile dice, with dice generating 90% less money than at the same time a year earlier.
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