A report by Anastasia Selchuk from Pixonic at White Nights St. Petersburg 2018. Anastasia talked about how to analyze and understand her audience even before the release, as well as about the main nuances of testing.

Kirill Zabrodin, Technical Director of Social Quantum, spoke at White Nights St.Petersburg 2018. In the report, he shared the definition of the prototype and talked about how to prototype correctly.

Epic Games Licensing Manager Alexey Savchenko spoke at White Nights St.Petersburg 2018. He spoke about the differences between a business developer and sales, about why investors invest money in development, as well as how to conduct transactions correctly.

On White Nights St. Petersburg 2018 was performed by Alexander Shmyrov, producer of Game Insight. Alexander told why the company held one of the last events in Guns of Boom with the participation of actor Danny Trejo.

Nadav Ashkenazy, ironSource’s Vice President for Publisher Relations and Sales, spoke at the recent White Nights. He explained exactly how to improve the financial performance of a mobile game by placing ads in it.

Waves platform, which specializes in the management and release of digital assets, performed at White Nights in St. Petersburg. She assures that the blockchain will help to increase revenue from each user.

At the last White Nights session, Kiness Cheng (Keyness Cheng) spoke. He represented the company Merculet, which offers customers its own solution for the implementation of blockchain in their projects. He spoke about what opportunities the blockchain opens up to the gaming industry today.

At White Nights St.Petersburg 2018, Liftoff marketing platform manager Alexandra Issakova spoke about working with creatives. She also touched on such a topic as A/B testing of mobile advertising.

At the last session , White Nights performed Jean-Peter Ewert, who deals with business development and legal issues of Steam. He talked about how the platform works now. We offer a recording from the speech, which also included his comment about Steam Spy.

At the end of last week, St. Petersburg turned into the capital of European game development for a couple of days. On June 28-29, the sixteenth conference for game developers White Nights was held in the city on the Neva. The guests of the event were 1,655 representatives of the industry.

How to enter the gaming market of China? What kind of games are popular on it? Is it worth entering the Chinese market on your own? These and many other issues will be discussed at White Nights St. Petersburg 2018 as part of a separate round table. We suggest coming up with questions for him. The authors of the top two will receive a premium ticket.

Whether it is worth using blockchain in games and if so, how exactly — market experts will talk about this at the White Nights conference. We suggest that they come up with interesting questions on the topic. The authors of the two best questions will receive a premium ticket to the conference.

White Nights is hosting the Indie Game Cup for the tenth time. This is an indie games competition held as part of a business conference. Yesterday, June 18, the organizing committee named the projects that entered the second round of the competition. About the projects and those who will judge them — in our publication.

The search for money for the development and promotion of the game is one of the most important industrial topics. It will be discussed at Finnish Game Day by representatives of Small Giant Games, Aii Corporation, Epic Games, Mail.ru Games Ventures, Futureplay and Yoozoo Games. We suggest coming up with questions for them. Two authors of the best questions will receive a premium ticket to the White Nights Conference in St. Petersburg.

One of the main problems of small and novice gaming teams is finding and establishing relationships with a major publisher. Companies such as G5 Entertainment, MyGamez, NetEase, Wargaming and Creative Mobile will discuss how they should be built at Finnish Game Day. Come up with a question for them on the topic of publishing. Two authors of the best questions will receive a premium ticket to the White Nights conference.

One of the main channels of media promotion today are influencers (they are also streamers and video bloggers). What they are capable of and how to interest them in their product will be discussed at White Nights in St. Petersburg by Yoola, Zorka.Mobi , Hello Blogger, Mail.Ru Group and Epic Games. We suggest that participants come up with questions. Two authors of the best questions will receive a premium ticket to the event.

On June 27, the traditional Finnish Game Day will take place in St. Petersburg. This is a networking event for companies interested in establishing and strengthening ties with the Finnish gaming industry.

As part of White Nights, a round table on esports will be held in St. Petersburg. Wargaming, Epic Games, ESforce, VKontakte and BuzzGuru will take part in it. We suggest that they come up with questions related to esports and the development of esports games. Two authors of the best questions will receive a premium ticket to the conference.

One of the key speakers of the summer White Nights in St. Petersburg will be Valve. Jean-Peter Ewert, who is engaged in business development and legal issues of Steam, will speak at the conference on behalf of the company. We suggest coming up with questions for him. Two authors of the best questions will receive a premium ticket to the event.