Analytics

Analytics

The projected LTV of Android apps has grown 2.5 times since the release of iOS 14.5

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.
Analytics

The presence of a translation can increase the number of vishlist on Steam by 50%

Localization is an important issue, especially for small developers with a limited budget. In addition, the list of key PC markets has changed a lot in recent years – for example, Russian is now among the four most popular languages on Steam. Gaming expert Simon Carless told how localization can affect sales, and what rules should be followed in this matter.At the beginning of his material, Carless draws attention to last year’s research by the…
Analytics

Sensor Tower: annual revenue of mobile sports games in the USA amounted to almost $650 million

Sports games for mobile devices are becoming one of the highest-grossing genres in the United States. According to Sensor Tower, over the past 12 months, the total revenue of titles in this category amounted to almost $ 650 million. At the same time, 20% of the total amount falls on Golf Clash, the authors of which were acquired by Electronic Arts yesterday.Note: All data are taken from June 1, 2020 to May 31, 2021.
Analytics

Niko Partners: revenue of the Chinese console market will approach $2.5 billion by 2025

Consoles account for a small share of the Chinese gaming market compared to other platforms. However, their popularity will only grow, according to Niko Partners. According to analysts’ forecasts, by 2025, the revenue of the Chinese console market will approach $ 2.5 billion. We are talking about sales of both legal and gray products.Console market revenue and the number of gamers in China for 2020, 2021 and 2025
Analytics

How do E3 and other exhibitions affect the visibility of games and the number of vishlist

Most often, developers present their games at summer exhibitions like E3 or their own events. In his new column, gaming expert Simon Carless told how such events affect the growth of the number of vishlist, and what percentage of them are converted into purchases.Carless notes that the following criteria will help to track the effectiveness of participation in a certain exhibition or other online event: