AppMagic has prepared a report on the mobile market of Argentina for the first half of 2021. In total, the 10 highest-grossing games in the country earned a little less than $4 million during this period. At the same time, almost a third of this amount fell on Garena Free Fire.Garena Free Fire

Sensor Tower analysts in a recent study looked at how things were with mobile engagement in the first half of the year. It turned out that although the most gamers play hyper—casual titles every month, mobile shooters have the largest daily audience.

Analytical companies Newzoo and Apptopia have prepared a report on the mobile gaming market. They estimated that by the end of the year, the market’s revenue will surpass the $90 billion milestone for the first time, with more than half of the amount going to Android stores. Nevertheless, the segment will face a number of problems.

In the first half of the year, the App Store has lost a lot of weight. The Pixalate platform found that about 221 thousand applications were missing from the store*. Almost two-thirds of them violated Apple‘s privacy rules.

AudioMob has found out how British gamers feel about advertising in mobile games. The vast majority of users stated that they do not like video ads. At the same time, they were not against creatives in the audio format.

According to Omdia, revenue from embedded advertising is growing much faster than revenue from in-game purchases. The company predicts that at the current pace, by 2025, the share of advertising revenue will reach 42%.Omdia analyst Guillermo Escofet shared the data in a new material for Game Developer.

The consulting firm Naavik and the investment fund BITKRAFT Ventures have estimated that this year the revenue of the video game industry will be $336 billion — twice as much as previously forecast*. They received such a figure after they took into account the income of the gray market, blockchain, advertising, iron sales and many other things that analysts had previously ignored.

AppsFlyer has presented a large report on the audience of mobile applications in the Scandinavian countries. Mobile titles are most often played by women, but men spend money more actively in them. At the same time, Scandinavian gamers in general are extremely reluctant to entrust their personal data to games.Note: AppsFlyer collected data based on a survey of 4,039 users from Sweden, Denmark, Finland and Norway over the age of 18.

AppMagic analysts found out which mobile publishers in Turkey collected the largest box office, and which — the most downloads in the first half of 2021.

In August, American gamers spent $4.37 billion on video games, hardware and accessories, according to a recent report by NPD Group analysts. Ghost of Tsushima returned to the top three best-selling games, which rose 108 points in the ranking at once. But the first place went to the recently released Madden NFL 22.

Adjust has presented a detailed report on the main trends in the mobile market of the Asia-Pacific region (APR) in 2021. We have selected basic information about the games. Key metrics include downloads, installation cost, game session length, and retention.Note: In its study, Adjust used data for the period from January 1, 2019 to May 31, 2021.

In the first half of 2021, the main advertisers in the mobile gaming market were games made by developers from China. The analytical company SocialPeta analyzed, using the example of Genshin Impact and Lords Mobile, how betting on creatives helps Chinese projects with promotion in the West.

Omdia analysts shared their forecast regarding the cloud gaming market. According to their calculations, in 2021 gamers will spend $4 billion on such projects. For comparison, last year the market revenue was much more modest — $ 1.38 billion.

VG Insights has added two new analytical tools to its platform. With their help, you can see all developers and publishers on Steam, as well as track their estimated revenue, genre preferences and much more.

By the end of August App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

Developer Lars Doucet presented a detailed analysis of the most common game engines on Steam. To do this, together with the SteamDB website, he collected a large amount of data about the titles in the Valve store and the tools with which they were made.

Sensor Tower analysts spoke about the fastest growing themes, settings and artistic styles in mobile games in the USA. For example, projects about “traitors” were included in the list of leaders — only Among Us American gamers spent almost $8 million in the first half of 2021.

Now India is one of the fastest growing gaming markets not only in Southeast Asia, but also around the world. According to the analytical company Niko Partners, its turnover may soon reach $ 1 billion.According to analysts, the growth of the Indian video game market was influenced by the following factors:

How many game advertisers there are on the mobile market, how many creatives per game there are on average per year and how the CPC on Facebook has grown over the year, — the Chinese analytical company SocialPeta told in its latest report. About the most interesting — in our material.