Educational direction VK (former Mail.ru Group) decided to find out what Russian schoolchildren think about working in the video game industry. It turned out that almost one in three would like to link their career with games. Moreover, 28% of students are ready to start work immediately after graduation.

Google together with Newzoo have prepared a large study of the global video game market. This year, the industry will slow down its growth slightly, but in 2023 its turnover will exceed the $200 billion mark for the first time. Analysts also talked about key trends and how the audience of video games in the world is changing.The study is based on Newzoo data and responses from 16,900 respondents from four main regions:

Fritupley Call of Duty and Fortnite attract the bulk of Xbox users. However, Microsoft is still making a big bet on the Game Pass. Using the example of Outer Wilds and Bethesda projects, analysts from Newzoo talked about the impact of the subscription service on the popularity of both AAA titles and small indie games.The most popular games of October on Xbox

A new report from GameRefinery has been released. According to him, 90 of the 100 highest-grossing mobile games in the United States hold events dedicated to the seasons. The company’s analysts also talk about an increase in the number of events that are held in partnership with major brands and other gaming brands.

For the first time in 20 years, Niko Partners analysts have revised the forecast for the Chinese gaming market downwards. According to the updated data, by the end of 2021, the turnover of the console, mobile and PC segments in China will amount to $46.98 billion – $540 million less than originally expected.

Merge games are on the rise and can become a replacement for match3 titles for many users, according to analysts from GameRefinery. They use similar gameplay principles and monetization models. However, merge games have great potential to engage and retain players.Evermerge

According to the analytical company Sensor Tower, in the third quarter, users from South Korea spent almost $ 1.5 billion on mobile games. At the same time, the vast majority of revenue came from Google Play. And the highest-grossing title was the MMORPG Odin: Valhalla Rising.

India is the world leader in mobile game downloads. The analytical company App Annie estimated that in the first half of 2021, the inhabitants of this country were responsible for every fifth download of games on Google Play and the App Store.

Dataspelsbranschen analysts shared a report on how 2020 went for the Swedish game dev. The country’s gaming industry turned out to be profitable — for the 12th year in a row. The profit of all local gaming companies amounted to €720 million, and the total turnover exceeded €3.3 billion.

You can come to disappointing conclusions by reading the forecast of MY.GAMES for this year. According to him, Russians will spend 165.6 billion rubles on video games by the end of 2021. This is only 1% more than a year earlier (163.4 billion rubles).

The Chinese analytical platform SocialPeta has published a basic report on the specifics of Asian markets. We publish a squeeze.

What the social casino market looks like on mobile platforms, how much it earns, what ROAS and CPI are on it, — Game Refinery and Liftoff told in a recent study.

In the third quarter, European users spent $4.6 billion on mobile apps and games, according to Sensor Tower. This is 21% more in annual terms. At the same time, Russia became the leader in the number of downloads, and the UK took the first place in terms of revenue.General data

In September, Americans spent $4.4 billion on video games, hardware and accessories, according to NPD Group analysts. They also write that the PS5 has overtaken the Nintendo Switch in the number of boxes sold, and Madden NFL 22 is in first place in the ranking of the best-selling games.

On September 17, the South Korean TV series “The Squid Game” was released on Netflix. Mobile developers decided to take advantage of its success. The AppMagic analytical service found out which projects based on this show have collected the largest number of downloads over the past two weeks.

NPD Group analyst Mat Piscatella shared his forecasts for the American video game industry for the fourth quarter of 2021. He expects that the problems with the supply of consoles will continue, the costs of gamers will increase, and Call of Duty: Vanguard will become a bestseller.

Strategies are the third highest—grossing genre in the American App Store. They account for 17% of the store’s revenue. Such success of the strategy is partly due to the novelties that bring the mechanics of casual games to the genre. This was told in a recent report by the analytical company GameRefinery.

The gaming industry continues to boom deals. Investment banking company Drake Star Partners estimated that $71 billion was spent on investments, public offerings and M&A agreements in the first nine months of 2021. This is 2.1 times more than in the whole of last year.

This year Apple has made a soft relaunch of Apple Arcade. In an attempt to attract a new audience, the company has added many already successful casual iOS titles to the library. Gaming expert Simon Carless has figured out the reasons for the change of strategy and Apple’s unwillingness to finance risky exclusives.In the latest issue of his newsletter, Carless published a table of the 22 most popular titles in Apple Arcade at the moment.