Analytics

Analytics

Niko Partners: revenue of the Chinese console market will approach $2.5 billion by 2025

Consoles account for a small share of the Chinese gaming market compared to other platforms. However, their popularity will only grow, according to Niko Partners. According to analysts’ forecasts, by 2025, the revenue of the Chinese console market will approach $ 2.5 billion. We are talking about sales of both legal and gray products.Console market revenue and the number of gamers in China for 2020, 2021 and 2025
Analytics

How do E3 and other exhibitions affect the visibility of games and the number of vishlist

Most often, developers present their games at summer exhibitions like E3 or their own events. In his new column, gaming expert Simon Carless told how such events affect the growth of the number of vishlist, and what percentage of them are converted into purchases.Carless notes that the following criteria will help to track the effectiveness of participation in a certain exhibition or other online event:
Analytics

Study: Record surge in mobile gaming activity will drop by 25% after the end of the pandemic

LoopMe and IDC presented a joint study on the prospects of mobile gaming after the end of the pandemic. Companies have concluded that record activity will fall by a quarter in the next couple of years. Mobile market revenue growth is also expected to slow significantly after a record 2020.The study is based on a survey that involved 3,850 smartphone users from the United States, Great Britain, Japan, Germany, Brazil and Singapore.
Analytics

GameRefinery: Project Makeover generates almost 50% of all match-3 game downloads in the US App Store

GameRefinery has published a large study of the American match-3 market as of May 2021. The company talked about the main trends, the highest-grossing projects and the most important mechanics. Also, for the first time in several years, the top 5 highest-grossing games have changed in the genre — Project Makover got into it. In just a few months, it has become one of the biggest hits on the match-3 market.Key data
Analytics

Liftoff: CPI for casual games on Android increased by 120% on the background of the new IDFA policy

The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.