Analysts continue to talk about a decrease in the effectiveness of advertising on iOS, which is associated with the new IDFA policy. According to the Consumer Acquisition marketing agency, some developers on the Apple platform have already noticed a 15-20% decrease in revenue after the release of iOS 14.5.The main thing from the report

In Africa, as in most other regions, the pandemic and lockdowns provoked an explosive growth of mobile gaming. Compared to the first quarter of last year, local users have become more active in downloading games and making more in-app purchases. This is reported by AppsFlyer in a joint report with Google.Note: The study covers the period from the first quarter of 2020 to the first quarter of 2021 (ended March 31).

The total revenue of the gaming industry in the world increased by 10% last year. The audit company PricewaterhouseCoopers expects that this area will continue to grow steadily. According to analysts’ forecasts, by 2025 the volume of the global video game market will approach the $200 billion mark.The main thing from the study

Dmitry Ilyinov, Senior Customer Relations Manager at App Annie, spoke at the WN St. Petersburg’21 conference today. He told what is happening now in the global and Russian mobile gaming markets, and also presented an updated classification of mobile games.

The analytical company Newzoo shared an analysis of the Latin American mobile market. In a recent study, she talked about the gaming demographics in the region, how much local gamers are willing to spend on games and what genres they prefer.

Analytical company Niko Partners in a recent study examined how the Chinese console market is changing. There are still few games made by foreign developers on it, but the number of local titles is growing. But this is not yet enough for the sector to fully compete (financially) with mobile and PC.

By the end of June App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

The video game industry has set a new record for deals. Investment banking company Drake Star Partners estimated that by July 2021, the amount spent on investments and M&A transactions turned out to be almost twice as much as in the whole of 2020.

The analytical company Newzoo told what will happen to the video game industry in 2021. Despite the fact that the revenue will be less than last year, the market will continue to grow. The number of gamers will jump by 150 million people.

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.

Mobile market revenue is steadily growing. In the first half of 2021, it reached $44.7 billion – $6.8 billion more than at the same time a year ago. But things are not so good with downloads, according to Sensor Tower analysts.

Localization is an important issue, especially for small developers with a limited budget. In addition, the list of key PC markets has changed a lot in recent years – for example, Russian is now among the four most popular languages on Steam. Gaming expert Simon Carless told how localization can affect sales, and what rules should be followed in this matter.At the beginning of his material, Carless draws attention to last year’s research by the…

Sports games for mobile devices are becoming one of the highest-grossing genres in the United States. According to Sensor Tower, over the past 12 months, the total revenue of titles in this category amounted to almost $ 650 million. At the same time, 20% of the total amount falls on Golf Clash, the authors of which were acquired by Electronic Arts yesterday.Note: All data are taken from June 1, 2020 to May 31, 2021.

KPMG consulting firm has presented a report on the gaming industry in India. According to analysts, by 2025, the turnover of the local market will double and approach the $4 billion mark. At the same time, the main audience will continue to play on mobile devices.Key data from the report

Gaming sales continue to grow in Russia. In the first five months of 2021, the number of in-game purchases in app stores increased by 30%, according to the Yumopeu electronic payment service. We share the main thing from the report.

Research firm Akamai has published a report on security issues in the gaming industry during the pandemic. Hackers have more opportunities to hack gamers and companies, and therefore the number of cyber attacks in this area has increased by 340% compared to 2019. Cases of hacking of mobile games and their users have also become more frequent.Key data from the study

The VG Insights service released an infographic in which it highlighted in detail how the pandemic affected Steam in terms of launching new projects. According to his data, the unfavorable situation in the world last year had a significant impact on all types of gaming products (that is, both AAA projects and games from indie teams).

App Annie, together with IDC, presented a new study of the gaming market based on the results of the first quarter. The revenue growth that began during the pandemic continued. During the reporting period, gamers spent an average of $1.7 billion on mobile games per week.Mobile market data

Consoles account for a small share of the Chinese gaming market compared to other platforms. However, their popularity will only grow, according to Niko Partners. According to analysts’ forecasts, by 2025, the revenue of the Chinese console market will approach $ 2.5 billion. We are talking about sales of both legal and gray products.Console market revenue and the number of gamers in China for 2020, 2021 and 2025