This year Apple has made a soft relaunch of Apple Arcade. In an attempt to attract a new audience, the company has added many already successful casual iOS titles to the library. Gaming expert Simon Carless has figured out the reasons for the change of strategy and Apple’s unwillingness to finance risky exclusives.In the latest issue of his newsletter, Carless published a table of the 22 most popular titles in Apple Arcade at the moment.

By the end of September App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

MOBA is one of the most monetary subcategories of mobile strategies. According to Sensor Tower, for the first half of the year, the total revenue of such titles amounted to $ 2 billion. Among the most successful projects were Honor of Kings, Brawl Stars and Mobile Legends: Bang Bang.

In the first half of 2021, game developers spent more on attracting users than developers of any other mobile applications. They accounted for 50% of all UA costs. The marketing company Adjust told about this in its new research.

According to MY.GAMES, most often Russian gamers on PC, consoles and mobile devices spend money to buy in-game currency and items. But loot boxes from domestic players are not in great demand.Statistics on the Russian market based on data for 2020 were shared by the publication “RBC”.

The M&A boom continues in the gaming industry. Sensor Tower found out how the positions of mobile publishers in the United States have changed over the past eight months due to purchases by other companies, and named the largest publishers. Analysts looked at the situation in four mobile categories: puzzles, lifestyle, sports and hyper-casual.

A mobile version of the pocket monster strategy game from The Pokémon Company and Tencent is available from September 22. On the fifth day, the game topped the world download charts in app stores.

AppMagic has prepared a report on the mobile market of Argentina for the first half of 2021. In total, the 10 highest-grossing games in the country earned a little less than $4 million during this period. At the same time, almost a third of this amount fell on Garena Free Fire.Garena Free Fire

Sensor Tower analysts in a recent study looked at how things were with mobile engagement in the first half of the year. It turned out that although the most gamers play hyper—casual titles every month, mobile shooters have the largest daily audience.

Analytical companies Newzoo and Apptopia have prepared a report on the mobile gaming market. They estimated that by the end of the year, the market’s revenue will surpass the $90 billion milestone for the first time, with more than half of the amount going to Android stores. Nevertheless, the segment will face a number of problems.

In the first half of the year, the App Store has lost a lot of weight. The Pixalate platform found that about 221 thousand applications were missing from the store*. Almost two-thirds of them violated Apple‘s privacy rules.

AudioMob has found out how British gamers feel about advertising in mobile games. The vast majority of users stated that they do not like video ads. At the same time, they were not against creatives in the audio format.

According to Omdia, revenue from embedded advertising is growing much faster than revenue from in-game purchases. The company predicts that at the current pace, by 2025, the share of advertising revenue will reach 42%.Omdia analyst Guillermo Escofet shared the data in a new material for Game Developer.

The consulting firm Naavik and the investment fund BITKRAFT Ventures have estimated that this year the revenue of the video game industry will be $336 billion — twice as much as previously forecast*. They received such a figure after they took into account the income of the gray market, blockchain, advertising, iron sales and many other things that analysts had previously ignored.

AppsFlyer has presented a large report on the audience of mobile applications in the Scandinavian countries. Mobile titles are most often played by women, but men spend money more actively in them. At the same time, Scandinavian gamers in general are extremely reluctant to entrust their personal data to games.Note: AppsFlyer collected data based on a survey of 4,039 users from Sweden, Denmark, Finland and Norway over the age of 18.

AppMagic analysts found out which mobile publishers in Turkey collected the largest box office, and which — the most downloads in the first half of 2021.

In August, American gamers spent $4.37 billion on video games, hardware and accessories, according to a recent report by NPD Group analysts. Ghost of Tsushima returned to the top three best-selling games, which rose 108 points in the ranking at once. But the first place went to the recently released Madden NFL 22.

Adjust has presented a detailed report on the main trends in the mobile market of the Asia-Pacific region (APR) in 2021. We have selected basic information about the games. Key metrics include downloads, installation cost, game session length, and retention.Note: In its study, Adjust used data for the period from January 1, 2019 to May 31, 2021.

In the first half of 2021, the main advertisers in the mobile gaming market were games made by developers from China. The analytical company SocialPeta analyzed, using the example of Genshin Impact and Lords Mobile, how betting on creatives helps Chinese projects with promotion in the West.