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Digests February 17, 2014

News of the day (17.02.2014)

About GREE’s not the most successful financial indicators, KakaoTalk’s plans to enter Nokia Asha, Temple Run overcoming the 500 million downloads mark – and much more in the news for Monday, February 17.
Industry February 17, 2014

Gameloft opens an office in Russia

The French company Gameloft has announced the creation of its own office in our country. What will he do, App2Top.ru Polina Nefidova, Director of Digital Marketing at Gameloft in Russia, told us.
Marketing February 17, 2014

Free-to-Play 2.0

The original version of the material can be found on Mobile Dev Memo, a website dedicated to the mobile industry, run by Eric Seferth himself, author of the book Freemium Economics. Last week, an article by Eric Benjamin Seufert, head of marketing at Wooga, appeared on the pages of Mobile Dev Memo about how free-to-play should evolve.
Conferences February 17, 2014

Winter Nights 2014: video interview with Playrix

At the Winter Nights 2014 conference, Igor Elovikov, Director of Development at Playrix, answered several questions to our editorial staff.
Digests February 14, 2014

News of the day (02/14/2014)

What is common between Flappy Bird and Nintendo, why Valentine’s Day is a new Christmas, how much the growth rate of the Chinese market fell in the last quarter of 2014 – about this and much more in the news for Friday, February 14.
Marketing February 14, 2014

A few words about Adjust

Since the fate of Kontagent and HasOffers is still unclear, it’s time to pay attention to alternative solutions that are still included in Facebook’s Mobile Measurement Program. Adjust is one of them.
Conferences February 14, 2014

Winter Nights 2014: video interview with Microsoft

At the Winter Nights 2014 conference, Romuald Zdebsky, Head of the Department of Strategic Technologies at Microsoft, answered several questions to our editorial staff.
Digests February 13, 2014

News of the day (13.02.2014)

King is again accused of theft, Square Enix wants to make mobile games based on Hitman, Gamasutra talks about the new Defcon. 
Marketing February 13, 2014

Facebook no longer works with HasOffers and Kontagent

Last night it became known that the social network Facebook excluded two large companies from its Mobile Measurement Program – HasOffers and Kontagent.
Digests February 13, 2014

New items in the App Store

About the main App Store releases this week – in our material. In secret, there is not much to do, so you can safely continue playing Broken Sword 5, but we strongly advise you to pay attention to Slam Dunk Baseball 2.
Industry February 13, 2014

Why do we need microconsoles?

We talked about the market for Android-based consoles with John Gargiulo, vice president of marketing at BlueStacks, which is launching the gamepop microconsole soon.
Industry February 13, 2014

Supercell stays in Finland

Representatives of the Finnish company shared with App2Top.ru Ilkka Paananen’s presentation, from which new details of his performance yesterday became known. 
Digests February 12, 2014

News of the day (12.02.2014)

Starting today, we will try to slowly introduce a new type of materials for us – daily digests. It is not always possible to write about everything that happened in the industry in a day, but it is easy to mention the most important in one publication.
Money February 12, 2014

Supercell earned $892 million in 2013

The revenue of the creators of Clash of Clans and Hay Day has grown almost nine times in a year.
Conferences February 12, 2014

Winter Nights 2014: video interview with Nevosoft

At the Winter Nights 2014 conference Pavel Ryakkonen, Distribution Director of Nevosoft, answered several questions to our editorial staff.
Industry February 12, 2014

Flappy Bird Developer: I made the game in 3-4 days

The main game of January-February was Flappy Bird. Everyone is discussing it. Some try to explain the success, others try to repeat it. But now, after deleting the application, it’s time to take stock. Forbes journalist Lan An Nguyen did it best. 
Digests February 11, 2014

American App Store Games Market (6th week of 2014)

Flappy Bird and its numerous clones captured the free chart of the American App Store last week, on the paid one – one of the most delicious places turned out to be playing three-dimensional hide-and-seek. 
Marketing February 11, 2014

102 sessions per player per week in Puzzle & Dragons

“If you want your game to be visited more often, launch it on Android,” you might think if you read the latest report from analysts from Mobidia, who have been tracking engagement in leading mobile projects over the past year. 
Blogs February 11, 2014

Clickky: Introduction to the Chinese market

About the level of penetration of mobile devices in China, the largest markets in China and the reasons why it is necessary to work with them directly, App2Top.ru Sergey Korneev, marketing manager of Clickky, told us. 
Money February 11, 2014

The digital games market in Russia was estimated at $1.1 billion

Revenue from digital games in Russia in 2013 amounted to $1.1 billion, according to Superdata in its latest research. The main driver of the market, according to her version, is not mobile games at all.
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