The world release of the role-playing slasher Heroes of Incredible Tales took place, the natives of Rovio and Nokia will publish their debut project in China, and Sensor Tower published a cheat sheet on localization of keywords for the App Store.

In the first half of 2016, there were absolutely $18.6 billion worth of mergers and acquisitions in the gaming industry.

Non-standard projects of independent teams can also earn millions. The British studio Introversion Software announced that its prison simulator Prison Architect sold 2 million copies, earning $ 25 million.

From July 1, all mobile games published in China must obtain permission from the State Administration of the People’s Republic of China for Press, Publishing, Broadcasting, Cinematography and Television (SAPPRFT) before entering the market. The Chinese developer community turned out to be dissatisfied with the innovation. We tell you why.

We are starting to upload videos from the White Nights St.Petersburg 2016 conference. The first in line is with a public discussion of five games: Nonstop Knight, Heroes and Puzzles, Evilibrium II, Mushrooms Wars 2 and Highfleet.

The value of Nintendo shares on the Tokyo Stock Exchange increased after the release of Pokemon Go. The company’s capitalization increased by $5.8 billion and amounted to $22.8 billion.

Geolocation game with augmented reality from the American studio Niantic on the third day of release took first place in the box office top of the App Store applications in the USA.

A promo video of the hardcore 2D platformer Splasher was released, an interactive graphic novel Out There Chronicles appeared in the stores, and the Pokemon Go title was launched in America (and will be released in Europe soon).

As part of the almost two-week summer Steam sale, users spent almost $ 80 million more on games than during the winter sale, despite the fact that discounts have become less.

In the context of the rising cost of traffic, more and more developers are turning to ASO and A/B testing. Evangelists of these practices claim that these are one of the most important tools to reduce advertising costs.

South Korean Netmarble Games is going to acquire Israeli slot developers Playtika for the sum of several billion dollars.

The authors of Cookie Jam announced the acquisition of TinyCo, known for such games as Tiny Monsters, Marvel Avengers Academy and Family Guy: The Quest for Stuff.

To cope with the growing development costs, Nintendo needs to sell 2 million copies of console projects. This was told by one of the company’s executives Shigeru Miyamoto (Shigeru Miyamoto) at an event for investors.

The authors of “Planet of Gems” and “Sorcerers” are looking for a visual effects artist for a new project in the genre of “slots”.

The authors of “Planet of Gems” and “Sorcerers” are looking for a visual effects artist for their new project in the genre of “slots”.

Chartboost blogged about three new (and controversial) ways of promotion that will help you attract users. Or just spend a lot of money. We share a retelling.

The developers of Shovel Knight, Stellaris and the Braveland series talked about how effective sales on Steam are, and also gave advice on how to put discounts on games.

The British company Firefly Studios, famous for a series of Stronghold strategy games, has published its first mobile title, Wonky Tower, in the App Store and Google Play.

In the first half of 2016, 7.5% more smartphones were sold in Russia in unit terms than in the same period a year earlier.