App2Top.com: site for game developers, publishers and marketers

Marketing June 30, 2017

Game Performance Indicators: LTV

What are the ways to calculate LTV, what can and should this metric be used for, as well as the pitfalls of working with it? Vera Karpova, devtodev analyst.

Conferences June 30, 2017

White Nights St. Petersburg 2017: Wooga on how to bring the game to the international market

A report by Elena Tsarkova from Wooga at White Nights St. Petersburg 2017.

Money June 30, 2017

Nickelodeon invested in Minecraft tournaments

Nickelodeon children’s TV channel has entered the world of esports by investing in an American company that organizes virtual tournaments Super League Gaming.

Industry June 30, 2017

Wargaming has enlisted the support of Epic Games in the framework of publishing activities

The Belarusian company Wargaming has signed a partnership agreement with Epic Games as part of the launch of the Wargaming Mobile division.

Conferences June 30, 2017

White Nights St. Petersburg 2017: KB Production – 10 Tips for match-3 creators

A report by Vitaly Kozlov from KB Production at White Nights St. Petersburg 2017.

Industry June 30, 2017

Paradox Interactive bought the authors of Age of Wonders

Swedish publisher Paradox Interactive has acquired the Dutch studio Triumph Studios, developer of the Age of Wonders and Overlord series, for €4 million.

Money June 29, 2017

PayPal lost 7% in the US gaming payments market last year

The share of the PayPal payment system in the American gaming transaction market decreased by 7.3% last year and amounted to 24.8%.

Industry June 29, 2017

G5 Entertainment has launched an office in Lviv

Swedish public company with Russian roots G5 Entertainment has announced the opening of a new office. It is based in the west of Ukraine, in Lviv.

Development June 29, 2017

Rocket League authors Ask Sony for Cross-platform multiplayer

Psyonix studio employees said that every day they ask Sony to allow owners of the PlayStation version of the Rocket League auto-action to play with users of other platforms.

Games June 29, 2017

Pixonic announced War Robots for VR

Pixonic’s leading game designer Artur Mostovoy announced a new first–person shooter game for virtual reality devices War Robots VR: The Skirmish on the pages of the company’s official blog.

Industry June 29, 2017

Nexon bought Thai publisher iDCC

Japanese online game publisher Nexon has acquired Thai publisher iDCC.

Industry June 29, 2017

App Annie: Hardcore mobile gamers started playing even more

Active mobile gamers over the past year have begun to give games more time, according to the analytical company App Annie.

Games June 29, 2017

Steam returned almost $4.4 million to players for the Rust game

The Steam platform issued a refund to gamers in the amount of about $ 4.4 million for the Rust survival simulator. After the purchase, more than 330 thousand people refused the game.

Marketing June 29, 2017

Rewarded ads have appeared in Facebook games

The social network Facebook has given game publishers the opportunity to embed rewarded ads in titles posted on the platform.

Vacancies June 28, 2017

Vacancies of the week (June 27)

We continue the weekly publication of selected vacancies. Their selection makes for App2Top.ru Tanya Evdokimenko, HR and recruiting expert, founder of VALUES VALUE.

Platforms June 28, 2017

G2A store will disclose sellers’ data to buyers

The G2A game key store promised to open the sellers’ data to customers and work more transparently in the future.

Development June 28, 2017

BioWare has started a “big recruitment” to the Dragon Age team

BioWare is conducting a large-scale recruitment of employees to the Dragon Age role-playing game development team, said Mark Laidlaw, the company’s creative director.

Marketing June 28, 2017

Apsalar and Singular merged into one mobile analytical service

The marketing analytics platform Singular has completed a merger with Apsalar, a firm specializing in the analysis of the return on investment (ROI) of mobile developers.

Industry June 28, 2017

Shardlight Designer left Wadjet Eye Games

Game designer Francisco Gonzalez has officially announced his departure from the indie studio Wadjet Eye Games.

Industry June 28, 2017

The Federal Tax Service released Mail.Ru Group from VAT on payments in social games

The Federal Tax Service of the Russian Federation partially released the Russian Internet giant Mail.Ru Group from paying value-added tax on the sale of virtual gifts and additional functions in social games.