Alessandro Canossa, Ubisoft’s leading user research analyst, will speak at White Nights in Moscow. We offer to come up with a question for him. The author of the best will receive a premium ticket to the conference and a book about game analytics.
Kanossa works at the Swedish studio Massive Entertainment, which is responsible at Ubisoft for the development of Tom Clancy’s The Division. In his report, he will just tell you how he analyzed the behavior of players in this game using social media tools.
He will also share the detailed results of the study, in which he found out that “there is a group of special influencers that can significantly influence the behavior of many other players. At the same time, they are not as noticeable as ordinary influencers (youtubers, streamers on Twitch), but they, in fact, hold the whole community”
Kannosa will bring with him to Moscow the book “Game Analytics: Maximizing the Value of player Data” (Game Analytics: Maximizing the Value of Player Data), one of the authors of which was.
We will present it with Alessandro’s signature and a premium ticket for the best question.
Questions should be written under this publication. They should relate to the topic of the speech. The winners will be announced on Monday evening, September 25, in the comments under this material.
We remind you that the autumn session of the conference for developers, publishers and marketers of White Nights games will be held in Moscow on October 10-11. Details can be found on the event’s website.