The authors of Jelly Splash have not had the most successful year. After the dismissal of 40 employees and the dissolution of Black Anvil Games, the company closes the Tokyo office.

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Elena Lobova from iLogos. In her speech, she talked about how to properly engage in sales in the industry.

What are the paying users and how to work with them, – said the marketing company Optimove. We present a brief version of the material about the typology of the most coveted players by developers.

How to assemble a map for a multiplayer shooter,” said level designer at Treyarch and Call of Duty fan Muhammad Ayub.

It is considered that in mobile games the session should be as short as possible. However, DeltaDNA analysts found a correlation between a long session and a high level of retention.

In the third quarter of 2016, MZ apparently spent the most money on Facebook promotion among all gaming companies. Her games are the leaders in views in the United States.

Vasily Ryabov, who headed the mobile PR department for three years Mail.Ru Group, announced its return to the “GURU Corporation”, which owns a gaming resource GameGuru.ru .

Games don’t have the most expensive long-term users. Traffic for travel applications, on average, turns out to be more expensive.

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Tanya Evdokimenko from Playrix. In her speech, she talked about how the corporate culture of the company and its products can be connected with each other.

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Ilya Salamatov’s performance from 101XP is next in line. In his speech, he spoke about the peculiarities of the Asian market.

Mobio Talks within the framework of White Nights Moscow 2016, which took place on October 11-12, took several interviews with the speakers of the conference. Today we publish a conversation between Mobio Executive Director Sergey Konovalov and Andrey Ivashentsev, Chief Innovation Officer at Game Insight.

The mobile game about Pikachu is still the highest-grossing in the USA, but in Europe Clash Royale earns more on the App Store.

The Guillemot family may lose Ubisoft after Gameloft. French media giant Vivendi has announced that it owns more than 24% of Ubisoft shares.

How the levels are built in Super Mario 3D World and why the same scheme can be used when creating any other game – Mark Brown, an indie developer and editor of the Pocket Gamer resource, told the video cycle Game Maker’s Toolkit. With the author’s permission, we have translated the material and prepared a text version.

For using the name of the kingdom from a popular game – they can also sue. NCsoft has filed a lawsuit against a company using the name of the country from the Lineage series of games.

All official academic educational institutions have been given the opportunity to use Unity for work and training of students for free.

The world’s largest digital game store has significantly changed its design. It is stated that thanks to the innovations, the user “will get even more control over the content of his page.”

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Kesha Skirnevsky from Zebrainy. In his speech, he spoke about a tool that allows “to build a bridge between how the human brain works and how games work.”

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Andrey Oleynikov from Destiny Development. In his speech, he talked about why architectural design is necessary when developing games.