Max Payne’s birthday, a new Sega console and a drop in Apple Watch sales are in our digest for today.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Dmitry Lamonov from Google. In his speech, he spoke about the formats of mobile advertising.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is Olga Lysenko ‘s report from My.com . In her speech, she talked about how to design interfaces for mobile games correctly.

The publisher of mobile and social games RockYou is again cutting staff in the American branch. 65 people will lose their places.

The total revenue of games from the iOS platform in China is greater than in any other region of the world, including the United States.

How Google plans to certify developers, 21 pages of useful marketing links, a video of a round table with the stars of the Russian gaming industry and a hookah – all this is in our selection of the most interesting materials of the week.

What threatened the closure of Qiwi in Russia of the domestic gaming industry, App2Top.ru disassembled together with the company 101XP.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is firechat with Shai Magzimof from Viber. Shy shared the latest figures on the platform.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Vladimir Tomko from OK.RU . In his speech, he spoke about the Android component of the native social network platform.

Hipster Whale Studio, author of Crossy Road, will start publishing games itself.

Square Enix has announced “the world’s first RPG for Apple Watch”, another game from the Dots series has appeared in stores, and Yaroslavl studio Tigrido is launching a color puzzle Color 6.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Yulia Nabieva from Spil Games. In her speech, she talked about what problems developers may face today when publishing the game, as well as how these problems can be solved.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a round table of the stars of the modern Russian gaming industry: Sergey Orlovsky, Leonid Sirotin, Sergey Babayev and Alexander Vashchenko.

Apple can earn $ 3 billion on the Pokémon Go game in the next 2 years, – the brokerage company Needham & Co. believes.

In the second quarter of 2015, 238 thousand games created on Unity generated 4.4 billion downloads on 1.7 billion unique devices. Unity Technologies reported this in its report for the second quarter. We have an abridged version of the report in Russian.

In 2016, the volume of the esports market will amount to $892.8 million. In 2 years, this figure will reach $ 1.1 billion, – this estimate was shared by the analytical company SuperData Research.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Alexey Rekhlov from Creative Mobile. In his speech, he talked about how modern games can form habits and rituals.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Matthew Wilson from Rovio Stars. In his speech, he explained why the publishing daughter has not released anything for a long time.

Glu Mobile is relaunching the WeFire shooter from the Chinese publisher Tencent for the Western user. The redesigned project was named Rival Fire.