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News January 17, 2025

Microsoft denies considering the closure of its gaming division in 2021

Recently, The Information published an article discussing issues within Microsoft’s gaming division. Among other things, it mentioned that in 2021, the corporation considered shutting down Xbox. In a comment to Insider Gaming, a Microsoft representative “categorically” denied this.
Итоги 2024 January 16, 2025

“Our main task now is to protect the interests of those in the gaming industry,” said Vladimir Prokurov from the AII regarding the outcomes of 2024

We continue to summarize the outcomes of 2024 with gaming (or gaming-related) teams and experts. This time, we spoke with Vladimir Prokuronov, the director of the Gaming Industry Association (GIA).
Итоги 2024 January 16, 2025

“Over the year, we managed to boost IAP monetization by 650%,” Anton Rybakov from JoyBits on the results of 2024

We continue to wrap up 2024 together with experts from the gaming industry. Anton Rybakov shared with the editors how the year went for JoyBits.
News January 16, 2025

Nintendo has announced the Nintendo Switch 2

The company Nintendo has officially unveiled its next console — the Nintendo Switch 2.
News January 16, 2025

Study: In 2024, 930 visual novels were released with Russian localization

Each year, there is an increasing number of visual novels that offer partial or full support for the Russian language. It was noted online that last year nearly a thousand such titles reached release.
News January 16, 2025

The former general manager of PlayStation has become the Chief Commercial Officer of Astrum Entertainment

Sergey Klisho, a veteran of the gaming industry who led the PlayStation division in Russia and the CIS for 15 years, has joined the staff of Astrum Entertainment.
News January 16, 2025

Analytics: 97% of mobile games released in the last three years have failed

Achieving success is only possible for a very small percentage of mobile games. Anton Slashchev, director of the Playhero studio, calculated that only 2.7% of games that have appeared on Google Play and the App Store in the past three years have reached even relative popularity.
News January 16, 2025

The audience for Where Winds Meet in China has surpassed 10 million people

The action RPG Where Winds Meet is currently officially available only in China, yet it has already become a hit. Everstone Studio and publisher NetEase announced that over 10 million people have experienced the game.
iGaming January 15, 2025

Bojoko: high-percentage bonuses as a powerful tool for increasing FTD in casinos

The Gamblest spoke with Joonas Karhu, the CEO of the British affiliate aggregator Bojoko. The executive explained the advantage of welcome bonuses that allow new users to significantly increase their initial deposit.
Итоги 2024 January 15, 2025

“AppMagic and Order of Meta have joined our family of companies,” Kirill and Roman Gursky from GEM Capital on the results of 2024

We continue to review 2024 in gaming (or gaming industry-related) teams. Up next is an interview with Kirill and Roman Gursky, managing directors of the gaming division at the investment group GEM Capital.
News January 15, 2025

Media: The Guillemot family is considering creating a new company together with Tencent. They plan to transfer part of Ubisoft’s assets to it

A week ago, Ubisoft announced that it is preparing for a reorganization. Bloomberg sources claim one of the options currently being discussed is spinning off some of Ubisoft’s assets into a newly created company.
News January 15, 2025

In Russia, there has been a proposal to introduce mandatory parental controls on children’s spending in games

The Deputy Speaker of the Russian State Duma, Boris Chernyshov, has proposed an initiative to introduce additional restrictions in games for young gamers. He believes that in Russia, children should be prohibited from making in-game purchases without parental consent.
News January 15, 2025

Media: Microsoft considered shutting down its gaming division before acquiring ZeniMax and Activision Blizzard

In 2021, Microsoft’s CEO Satya Nadella did not rule out the possibility of shutting down the corporation’s gaming division. This was reported by The Information, citing its sources.
News January 15, 2025

GOG has become a member of the European organization for the preservation of games

The digital store GOG has taken another step forward in preserving old games for future generations of gamers. It announced its joining of the European Federation of Game Archives, Museums, and Preservation Projects (EFGAMP).
Итоги 2024 January 14, 2025

“Many niche publishers have emerged,” says Alexey Izotov from Digital Vortex on the results of 2024

We continue to wrap up the results of 2024 with gaming (or gaming industry-related) teams and experts. Next up is an interview with Alexey Izotov, CEO of Digital Vortex Entertainment.
News January 14, 2025

Nintendo console games have dominated Japanese retail for 20 consecutive years

In 2024, 13 out of the 15 best-selling games in retail stores in Japan were for the Nintendo Switch. This was reported by Video Games Chronicle, citing data from Famitsu and Game Data Library.
Conferences January 14, 2025

WN Connect London ’25 will take place on January 21

In exactly one week, the first WN Connect of the year will take place. Among the guests who have confirmed their participation are representatives from AppLovin, BoomBit, Gaijin Entertainment, MY.GAMES, AppsFlyer, Hypercell Games, and many other companies.
News January 14, 2025

Marvel Rivals has entered the top 3 of Steam’s weekly chart, while pre-orders for Sid Meier’s Civilization VII have reached the top 10

For the week from January 7 to 14, the top-grossing product chart on Steam was once again led by Counter-Strike 2, marking its fifth consecutive time at the top. Meanwhile, Marvel Rivals reached the second position.
News January 14, 2025

TiMi Studio Group merged its internal studios into four divisions

TiMi Studio Group, a subsidiary of the Chinese giant Tencent, underwent reorganization. It significantly simplified its structure.
Marketing January 14, 2025

Success Story: How SuperPlay Achieved 100% ROAS with Gamelight’s AI Algorithm

The mobile game developer SuperPlay utilized the advertising platform Gamelight to promote two of its key titles. Here’s a look at their collaboration.
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