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“Allocate a Year for This Task”: How to Prepare a Studio for Seeking Investments?

Receiving funds from a publisher and an investor are completely different experiences. A publisher conducts a marketing campaign for a specific game, sets its price, organizes testing, and assists with the console version. Meanwhile, an investor often invests not just in the game, but in the team. This broadens the team’s capabilities without canceling collaboration with the publisher. But how do you secure investments for development? We share the experiences of the creators of Indika,…
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Benchmarking the niche of checklist simulators in the context of the ReStory release: subgenre saturation, median revenue, and top games

On August 6, the release of ReStory: Chill Electronics Repairs took place. This is a great opportunity to discuss one of the most intriguing niches in the market, which we tentatively call checklist simulators. In the latest report, you’ll find plenty of data on the state of this subgenre, median revenue, top-grossing games, and a comparative benchmark across various simulator categories.
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Historical records and the uncertain future of the Halo franchise in the context of the launch of Campaign Evolved and the depersonalization of 343 Industries

Halo: Campaign Evolved is positioned as the first fully-fledged remake of the legendary shooter. Today, we will analyze the game’s launch and the historical sales of previous installments, as well as discuss why Microsoft’s approach and the transformation of Halo Studios do not inspire optimism for the franchise’s future.
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Steam Genre Benchmark: Inequality Index, Oversaturated Niches, Top-Grossing Categories, Anomalies, and Perennial Underdogs

Instead of the traditional mid-year summary, we have prepared an extensive report on the state of genres in Steam. Inside, you’ll find a wealth of data, charts, and findings on the most profitable categories of games, niche markets that are oversaturated, and underrated sub-genres. We’ll also discuss tags with the most uneven revenue distribution.
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Why Lack of Transparency Hurts the Industry: The Success of Black Flag Resynced in the Context of Historical Assassin’s Creed Sales

The launch of Assassin’s Creed Black Flag Resynced has become one of the most successful in the franchise’s recent history. In the latest report, there are plenty of figures and charts about the game’s results, contextual comparisons with the franchise’s historical sales, as well as reflections on Ubisoft’s tendency towards vague terminology and distorted metrics.
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Quick Interview: The Current Situation in the Racing Game Market

Every week, we upload interviews with gaming experts on various aspects of their work to YouTube. We also publish a separate text-based blitz interview with our speakers, but it is “locked.” The companion material to today’s video interview with Vladimir Berezhny, a product owner at CarX Technologies, is this conversation in which he shares his overall vision of what is currently happening in the racing game market and in the niche of their development.
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Quick Interview: The Situation with Narrative in the Casual Sector

Every week, we release interviews on YouTube with gaming experts discussing various aspects of their work. We will also now post separate text-based blitz interviews with our speakers, but these will be “locked.” For instance, today we released a one-hour conversation on YouTube with Anastasia Smirnova on the topic “How to Create a Good Narrative for a Casual Game?” The accompanying content for this video is this article where we’ve already discussed the challenges facing…
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RTS Market Benchmark: Niche Status, Median Revenue, Top Performers, and Genre Evolution

Real-time strategy (RTS) games remain one of the most challenging genres on the market. Today, we are publishing an extensive report on its current state. What is the median revenue of RTS games, how saturated is this niche, which games are at the top in terms of revenue, and how are developers pushing the genre forward through hybridization? We will try to answer these and other questions.