App2Top.com: site for game developers, publishers and marketers

News July 25, 2025

Analyst: In Europe, private gaming companies continue to expand their workforce, while public ones are laying off staff

Analyst Aldora Joost van Dreunen examined the changes in staffing at the 50 largest European gaming companies in recent years. He noted that the crisis in the industry did not prevent private publishers and developers from growing steadily—unlike their public counterparts.

News July 25, 2025

New age ratings have appeared in the App Store

Apple has updated the age rating system in the App Store. The corporation announced the addition of three new levels: “13+”, “16+”, and “18+”.

News July 24, 2025

Sales of Elden Ring Nightreign have exceeded 5 million copies

This achievement was announced by FromSoftware and Bandai Namco on the franchise’s official account on X.

News July 24, 2025

Hasbro received $83 million in royalties from MONOPOLY GO! in the first half of 2025

The mobile hit MONOPOLY GO! is generating increasing revenue for Hasbro, the company that owns the rights to the IP. In its recent financial report, Hasbro revealed that royalties from the game amounted to $83 million for the period from January to June 2025.

News July 24, 2025

itch.io removed adult games from search results, and at least some titles will be deleted

The owner of itch.io, Leaf Corcoran, announced that the store is forced to “deindex” all NSFW content. Adult games will now be temporarily excluded from search results due to pressure from activists at Collective Shout.

Marketing July 24, 2025

Beyond the Transaction: How Payments Become a Powerful Marketing Tool in Gaming

On the importance of the payment process, its role in marketing and brand building, Natalia Sobakina, Director of Product Marketing at Xsolla, shared her insights on the pages of App2Top.

News July 24, 2025

Sony is acquiring a stake in Bandai Namco for $464 million

The Sony Corporation has entered into a strategic partnership agreement with Bandai Namco Holdings. Under this deal, it will acquire 16 million shares of the holding company, paying 68 billion yen ($464.5 million) for them.

News July 24, 2025

Wuchang: Fallen Feathers was released on Steam with “overwhelmingly negative” reviews and a high number of concurrent players

On the night of July 24, the publisher 505 Games and the Chinese studio Leenzee released the Soulslike game Wuchang: Fallen Feathers. Steam users are currently very dissatisfied with the game. In the first few hours, they left 4,400 reviews, of which only 19% were positive.

News July 24, 2025

The creators of War Thunder have purchased The Pit — a popular island in Fortnite

Gaijin Entertainment’s portfolio now includes an unusual asset. The company has become the owner of The Pit map in Fortnite, having secured a “multimillion” deal with its creator, known by the nickname Geerzy.

Premium Industry July 23, 2025

How the Removal of Adult Games from Steam Under Pressure from Payment Systems Creates a Dangerous Precedent of Corporate Censorship

In July, Steam began removing adult games. We’re going to explain why this is happening, who’s behind it, and what risks this precedent poses for regular projects.

News July 23, 2025

As of the end of June, console sales in the US increased by 249%, all thanks to the record-breaking launch of the Nintendo Switch 2

In June 2025, the American gaming market saw a sharp increase in revenue from console sales, reports Circana analyst Mat Piscatella. In that month, U.S. residents spent $978 million on gaming consoles—an increase of 249% compared to the previous year.

News July 23, 2025

Forza Horizon 5 became the best-selling new game on PlayStation 5 in 2025 — analytics

The port of Forza Horizon 5 feels great on the PlayStation 5. According to data from Alinea Analytics, the hit racing game from Playground Games and Xbox has sold over 3 million copies on Sony consoles—more than any other new release this year.

Investor/publisher wanted July 23, 2025

The developers of an educational game about Chukotka are seeking 2.1 million rubles for polishing and marketing

Indie developers continue to pitch their projects on our pages. This time, the ChooKotka team shared their game’s story. They are working on the development of a 2D Metroidvania game of the same name.

News July 23, 2025

VG Insights: Two-thirds of games released on Steam in a year garnered a maximum of 10,000 wishlists

Analysts from VG Insights examined the situation with wishlists on Steam using games released in the last 12 months as a case study. Below are the key findings.

News July 23, 2025

Media: Former CEO of VK may take over leadership at Lesta Games

As early as tomorrow, July 24, a new leader will be appointed for the “Lesta Games” group of companies, as reported by RBC sources. According to them, one of the candidates for the position is Boris Dobrodeyev, who previously headed the VK holding.

News July 23, 2025

Ubisoft will divide the company into “creative houses”

In a recent quarterly report, Ubisoft announced a significant reorganization. The company has decided to break up into new business units called “creative houses.”

News July 23, 2025

Ubisoft’s quarterly revenue fell short of expectations

Ubisoft’s revenues continue to decline. In the report for the first fiscal quarter (April-June 2025), the company revealed that it had expected to earn more during this period but failed to do so for various reasons.

News July 22, 2025

The Edge of Fate expansion brought Destiny 2 back into the top 3 of the Steam sales chart

During the week of July 15 to 22, the top ten of the Steam sales chart was almost entirely made up of free-to-play games. As before, the first two spots were claimed by Counter-Strike 2 and PUBG: BATTLEGROUNDS. Destiny 2 climbed to third place, buoyed by the release of a new expansion.

News July 22, 2025

The legal entity LLC “Saber Interactive SGS” is ceasing its operations in Saint Petersburg

According to data from the Unified State Register of Legal Entities, in early July, LLC “Saber Interactive SGS” began the process of its closure. This was noted by the Telegram channel “Sad Cyberpunk.”

News July 22, 2025

NetEase paid over $13.9 million to map creators for Eggy Party over the year

Eggy Party is a competitive game in the spirit of Fall Guys, featuring lively eggs as characters. In a conversation with the portal GameLook, the project’s producer, Kwan Cheng, shared that NetEase is actively encouraging players to add their own maps to Eggy Party, including through financial payments.