The European rating system PEGI will begin to warn buyers of physical copies of video games about the presence of domestic purchases. To do this, a special symbol will be applied to the packaging of games with transactions. The new rule will come into force in the coming months.

The turnover of the gaming market in Russia will double in the next five years — from $2.2 billion to $4.8 billion By 2022, the gaming sector will overtake TV advertising in revenue and come in third place in the revenue structure of the Russian media and entertainment industry. This is stated in the study “World Entertainment and Media Review: Forecast for 2018-2022” by PwC consulting company.

Business news (and not only) of the gaming industry for August 29.

There are many online services and solutions for Internet marketing. The Game Career Guide edition has prepared an overview of several tools that can help independent developers independently promote their projects both for free and for moderate money.

On August 28, a vacancy “Business Development Manager (Games)” appeared on the HeadHunter website. It would not have attracted attention if it were not for the name of the company that placed the ad — Yandex.

On August 27, CD Projekt Red for the first time unveiled the gameplay of the future role-playing game Cyberpunk 2077. The developers demonstrated about an hour of gameplay on the Twitch stream service. At the peak of activity, 459 thousand viewers watched the broadcast at the same time, which set a daily record and made the Cyberpunk 2077 stream one of the most popular shows on Twitch this month.

Wanted: producer at Skytec Games, DevOps specialist for VALUES VALUE and lead programmer at Kraft.

The authors of Bowmasters and Flip the Gun announced the opening of two offices in Russia — Moscow and St. Petersburg. The company plans to hire 110 employees for them, bringing its total staff to 300 people.

Riot Games company intends to plan the budget of the League of Legends championships more responsibly. This was announced by the head of the esports direction of Riot Derrick Asiedu (Derrick Asiedu) on the Reddit forum.

Business news (and not only) of the gaming industry for August 28.

In 2018, the trend towards decentralization of digital PC retail has become more noticeable. More and more companies are leaving Steam and moving to their own sites. In parallel, near-gaming services have become more active. They set about launching their own grocery storefronts. We talked about the reasons for the current situation with experts of the gaming market: Sergey Galenkin, Ivan Pomytkin and Nikolai Bondarenko.

Belgian players in Overwatch and Heroes of the Storm will soon not be able to buy loot boxes. Blizzard will disable this feature to comply with local laws — the country’s authorities have recognized luboks as gambling mechanics and banned publishers from monetizing titles in this way.

A selection of 10 books dedicated to significant events, personalities and titles in the video game industry.

The date of the event has been published White Nights Moscow 2018. The organizers of the conference also shared a preliminary list of participants.

Bill Gates’ company took an unexpected step in the hope of surpassing Sony PlayStation 4 in sales. Microsoft launched the Xbox All Access initiative. According to its terms, the user receives a set-top box (Xbox One X or Xbox One S to choose from) and a subscription to two main gaming services. In return, he will have to pay the company a certain amount every month for two years.

Business news (and not only) of the gaming industry for August 27.

On July 31, 2018, the independent studio Bit Kid released a two-dimensional action role-playing film Chasm, which she worked on for five years. Bit Kid Marketing and PR Director Dan Adelman spoke about how the company maintained the interest of players in the project throughout the development period and attracted the attention of a new audience to it.

Fortnite remains the most prolific newsmaker. This time, however, with a minus sign. The Android installer of the game, distributed by Epic Games outside Google Play, turned out to be at launch with a major vulnerability.

Google has added transparency. The developer console in Google Play now segments organic traffic. Developers can see how much traffic their listing (application page) receives from the search, and how much comes from the research store.