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Conferences November 20, 2020

Top games in VK Direct Games earn from $2000 to $4000 per day with IAP

The mobile HTML5 platform of the VKontakte social network is showing good growth. Over the past year, its MAU has grown by 100%. Now 6 million people play VK Direct Games every month.
Investments and transactions November 20, 2020

Studio with Ukrainian roots Gunzilla Games raised $ 25 million for the development of AAA projects

Gunzilla Games, a game studio with Ukrainian roots, has raised $25 million to develop AAA projects. The first game of the company will be a shooter, one of the writers of which is the author of “Modified Carbon”.The launch of Gunzilla Games became known on November 17.
Games November 20, 2020

Nintendo has published guidelines on using Animal Crossing to promote business

Due to the great popularity of Animal Crossing: New Horizons more and more companies are actively using the game or its materials to promote their brands. In this regard, Nintendo has published a list of recommendations and prohibitions for business owners.Information about this appeared on the official Nintendo website.
Business November 19, 2020

Mass media: Activision Blizzard has cuts again. The company outsources all support

Another 100 employees will be laid off from Activision Blizzard. This time, those who were responsible for the maintenance of the company’s titles in the Asia-Pacific region fell under the knife.
Industry November 19, 2020

The Pitch Decks project has been launched, which collects real game pitches and presentations

The free Pitch Decks project contains pitches and presentations of famous game projects — from Diablo to HyperDot. Now there are a little more than 10 of them, but in the future the collection will be replenished with new examples.One of the images in the presentation of the first Diablo
Industry November 19, 2020

Tim Sweeney: “we are not fighting for a low commission”

Yesterday Apple announced a reduction in the commission in its store for small developers. But this still does not suit Epic Games. Tim Sweeney commented on Apple’s initiative and explained why he is not happy about the changes.
Industry November 19, 2020

Newzoo: almost a quarter of gamers call racing one of their favorite genres

Racing games are very popular among players. According to a new study by Newzoo, almost a quarter of all gamers call them one of their favorite genres. At the same time, racing fans earn more on average than other players.Most of all, racing is played on consoles
Industry November 19, 2020

Shadow Fight 3 has gained 125 million installations

The mobile fighting game Shadow Fight 3 recently turned three years old. On this occasion, the Moscow studio Banzai Games shared an important achievement of the game — during this time, the title has already been downloaded 125 million times.
Investments and transactions November 19, 2020

Epic Games acquired Hyprsense, developers of real-time facial animation capture technology

Epic Games has announced a deal to buy Hyprsense. The studio specializes in capturing facial animation in real time. Now this technology is planned to be integrated into Unreal Engine.
Analytics November 19, 2020

4X is the only type of strategy that has both high downloads and high RPD

4X strategies confidently bypass other subgenres of mobile strategies in the US in terms of downloads and revenue. This conclusion is shared by Sensor Tower.
Industry November 19, 2020

The nominees of The Game Awards 2020 have been announced. Among the leaders are Hades and The Last of Us Part II

The organizers of The Game Awards announced the nominees for the upcoming ceremony, which will be held on December 10. The leaders in the number of nominations were The Last of Us Part II (9), Hades (8) and Ghost of Tsushima (7). All of them also claim the title of “Game of the Year”.
Industry November 19, 2020

PlayStation 5 sales should officially start in Russia today

In some countries, the start of sales of the new PlayStation began a week ago, but it reached Russia today. But it’s still not easy to buy a console – no major retailer has it available.
Analytics November 19, 2020

The budget of almost 70% of games on Steam is less than $ 100 thousand

The developers of most projects on Steam fit into a budget of up to $ 100 thousand, Xsolla stated in its research. We are talking about 67.5% of the games of the store.
Marketing November 18, 2020

YellowHead has released a study on the effectiveness of banner games in the genre of social casino

Marketing company YellowHead analyzed more than 300 million impressions of commercials of games in the genre of social casino. As a result, she highlighted a number of features in the promotion of such projects — from the color of the buttons to the time of the logo display.Basic tips and statistics
Industry November 18, 2020

Unity is going to make 80 thousand people programmers

Unity has introduced a free educational initiative called Career Pathways. Its goal is to teach 80 thousand people to work professionally with the engine in three years, even if they have never programmed before.
Industry November 18, 2020

Apple will reduce the commission in the App Store to 15%. But not everyone

Apple has announced a review of its policy regarding the commission in the App Store.  The company will reduce it to 15% for those developers who earn less than $1 million per year.
Law November 18, 2020

Epic Games has sued Apple again. Now in Australia

The confrontation between Epic Games and Apple is getting bigger. This time, the owners of Fortnite appealed to the Federal Court of Australia. The reason is the same — Apple’s monopolistic behavior and violation of the rights of consumers (already Australian).
Industry November 18, 2020

Skydom and Like a King were named the best in the HTML5 games competition

Yesterday, the results of a large HTML5 games competition were summed up. The best projects in two main categories were named: Skydom from Vologda PecPoc and Like a King from St. Petersburg LAK Games.
Investments and transactions November 18, 2020

Embracer Group acquired 13 companies, 6 of them went to Saber Interactive

Swedish holding Embracer Group continues to buy up gaming companies. Today, the company announced the acquisition of one PR agency and 12 studios, six of which came under the control of Saber Interactive. Now the holding has 135 titles in development at once.List of acquired companies
Analytics November 18, 2020

AppsFlyer: 37% of mobile marketers do not understand what will change after the new IDFA rules

The introduction of Apple‘s new IDFA policy is just around the corner. In this regard, AppsFlyer interviewed marketers from 171 companies about what they think about the upcoming changes. It turned out that 37% of specialists do not understand how this situation will affect the industry.
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