The “Combat Pass” allows you to monetize not only games, but also near-game services. One of these is Zelos. Its users accumulate points for buying new titles by playing supported games. We tell you how the battle pass fits into this system.
What is Zelos
The startup is based in Los Angeles. His team consists of three people, including two co-founders: Jeffrey Tong, the author of the OverStats esports analytics system, and Derek Chang, a native of Dfinity,
The service was first introduced at Y Combinator’s Winter 2020 in March of this year. Now the project’s WAU is 50 thousand. 55% of the site’s users play two or more supported games.
How the service works
The list of supported games includes seven titles: Fortnite, Apex Legends, League of Legends, Teamfight Tactics, Dota 2, CS:GO and Clash Royale. The service collects statistics approved by publishers from them and charges players in-service currency (zips) plus experience points.
All this players get for passing the tests of the day. For example, they can get 50-150 currency by scoring 10,000 points of damage in League of Legends or by making a special kill in Apex Legends.
The received zips can be spent on keys to various games or Steam gift certificates, as well as exchanged for in-game currency from other titles.
Experience points, in turn, are linked to the Zelos profile (similar to Steam). Gaining experience and raising the profile level, the player gets new challenges, new avatars or the same zips.
How the service earns
Zelos is currently testing a subscription model of a combat pass. Subscribing to it opens an exclusive shooting gallery. It gives access to new challenges in supported games, new products that can be purchased for zips. It also affects the rate of accrual of this currency.
At the same time, the service, as TechCrunch writes, does not earn on the goods sold. Monetization is carried out only through a premium combat pass. As a result, after Y Combinator’s Winter 2020, the team managed to earn $2.8 million.
Thanks to the “combat pass”, Zelos will be able to expand its staff and sign contracts with new publishers in the near future. Although previously the battle pass was perceived solely as an in-game monetization model. You can read more about it here.
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