Today Yandex has released the Yandex Mobile Ads SDK 6.0. In this version of the SDK, a new advertising format has appeared — advertising when opening an application.

At the end of last week, Fortnite creative director Donald Mustard quit Epic Games. Now it has become known that his position has passed to Charlie Wen, who at one time was responsible for the design of the world and characters in the films of the Marvel cinematic universe.

The Russian authorities continue to talk about the need to support esports. The State Duma Committee on Physical Culture and Sports proposed to legislate the term “esports athlete”, and then discuss special benefits.

On September 12, Russian President Vladimir Putin took part in the plenary session of the Eastern Economic Forum. During his speech, he instructed Russian companies to pay attention to esports and support its development.

The release of NBA 2K24 on Steam turned out to be very unsuccessful. The game was released on September 8 and to date has collected over 3 thousand negative reviews.

Bloomberg has published a letter from Gearbox Entertainment’s director of public Relations Dan Hewitt to the company’s employees. It confirms that the Swedish holding Embracer Group can sell the authors of Borderlands, and also lists other scenarios.

Embracer Group may sell Gearbox Entertainment, sources tell Reuters. The company turned to consultants after it received a purchase offer from “third parties”.

Embracer Group continues restructuring. The company laid off some of the employees at its subsidiary Rainbow Studios.

Strategy Partners consulting company predicts a steady growth in the Russian IT market. She expects its volume to more than double over the next seven years.

Nintendo is finishing the development of the Mario Kart Tour racing game. After the thematic tournament in honor of the anniversary of the project, she will stop adding new content to the game.

At the end of last week, Bilibili removed the Uma Musume Pretty Derby game from Chinese Android stores and the App Store. The official reason is technical work, but the network suspects that it was deleted at the request of the authorities.

A wave of layoffs affected the analytical company Sensor Tower. The TechCrunch portal reports that over 40 people have lost their jobs.

On July 30, the Japanese mobile RPG Fate/Grand Order turned eight years old. With a slight delay, Sensor Tower analysts shared statistics on the game.

Puzzles are one of the most popular genres of mobile games. Sensor Tower analysts looked at what results it has achieved over the past 11 years* and listed the most successful subgenres.

The release of Baldur’s Gate 3 became extremely successful: only on Steam the peak online game exceeded 875 thousand people. It is not known for sure how many people bought the game in total, but Larian Studios and Wizards of the Coast are very pleased with the results of the project.

On September 7, Square Enix released Final Fantasy VII: Ever Crisis, a mobile adaptation of the seventh part of Final Fantasy. The very next day, the game’s downloads exceeded 2 million.

More than half of parents living in Russia believe that video games do not harm their children. This conclusion was reached by Astrum Entertainment, which interviewed 6 thousand people.

A court in Japan has sentenced 53-year-old Shinobu Yoshida, who posted a video on YouTube with the passage of the visual novel STEINS;GATE: My Darling’s Embrace. He was given two years in prison with a five-year suspended sentence.