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Conferences March 25, 2025

The next WN Connect Belgrade will take place this Thursday

The day after tomorrow, March 27, the second meeting of video game developers and publishers will take place in the capital of Serbia — WN Connect Belgrade. Participation is free, as is the first drink.
Conferences March 24, 2025

On March 27, the “Meetup: Gaming Industry” will be held in Minsk

This Thursday, a small industry event will take place in the capital of Belarus — “Meetup: Game Industry.” It is a free networking gathering for video game developers and publishers.
News March 24, 2025

Tencent’s portfolio already includes 14 “evergreen” games, and in the future, Path of Exile 2 could join their ranks — a key point from the company’s annual report

Last week, the Chinese giant Tencent published its financial report for 2024. The company announced that its revenues continued to grow, with more truly successful games in its portfolio.
News March 24, 2025

Media reports indicate that Bilibili is planning massive layoffs in its gaming division, with up to 200 people potentially losing their jobs

The Chinese company Bilibili has canceled an unannounced AAA game under the codename Codename: UE after two years of development, reports GameLook. Now, the project team faces mass layoffs.
News March 24, 2025

Assassin’s Creed Shadows launched in UK retail better than Monster Hunter Wilds and other 2025 releases

Assassin’s Creed Shadows had the best retail launch sales among games released in the UK in 2025. This was reported by the head of GamesIndustry, Christopher Dring, citing GfK data.
News March 24, 2025

Weekend Highlights (March 22-23)

The European Union now recommends developers display prices for in-game items in real currency, the player base for Assassin’s Creed Shadows has exceeded 2 million people, and the creators of the failed Seekers of Skyveil have decided to close their studio—here are the main events in the gaming industry over the past weekend.
News March 21, 2025

In 2024, the share of external traffic to game pages on Steam reached nearly 50%

Newzoo analyzed data from 4,600 titles and assessed the visibility of games on Steam. In short, relying solely on the platform’s built-in tools to attract users is insufficient.
News March 21, 2025

If a game doesn’t get 250 reviews on Steam in the first month, it’s a failure — Chris Zhukovski

The gaming marketing expert Chris Zukowski reminded developers of an important benchmark for success in games on Steam. He discussed this at the GDC 2025 conference.
News March 21, 2025

The number of VK Play accounts increased by almost 30% over the year. However, MAU dropped by 1.7 million

Yesterday, on March 20, VK Corporation published its annual report for 2024. According to the report, the company is facing significant challenges—it ended the reporting period with a loss and considerable debt. Additionally, its gaming division is losing its audience.
News March 21, 2025

Square Enix has filed a lawsuit against the developers of the canceled Front Mission game, accusing them of asset theft

Square Enix has filed a lawsuit against one of its former contractors. The main accusation is the illegal use of intellectual property under the Front Mission brand.
Marketing March 21, 2025

Case Study: How Gamelight Helped Mattel163 Increase ROAS of the Card Game Phase 10 by 284% in the US

This article discusses how mobile game publisher Mattel163 successfully advertised Phase 10 in the US, Japan, and European markets through a partnership with the advertising platform Gamelight.
News March 20, 2025

Assassin’s Creed Shadows attracted a million players on its release day

Ubisoft shared the initial results for Assassin’s Creed Shadows. In less than 24 hours after its release, it engaged over a million players.
Conferences March 20, 2025

Applications are being accepted for the game developers’ exhibition, which will take place at the WN Conference in Berlin

On April 4, the spring session of the WN Conference will be held in Germany’s capital. It will feature a showcase of game projects. Currently, the organizers are collecting applications from teams.
News March 20, 2025

In North America, the first independent union for game developers has been established, not tied to specific companies

The Communications Workers of America (CWA) has announced the formation of an association for all video game industry workers, regardless of the companies they are affiliated with.
News March 20, 2025

The creative director of Arrowhead urged publishers to take more risks: “The industry has fallen into a vicious cycle of death and rebirth”

Johan Pilestedt, the creative director of Arrowhead studio, delivered a speech at the GDC 2025 conference. Specifically, he discussed the current crisis in the gaming industry.
Neural networks March 20, 2025

Game Gears: “With the help of AI, we’ve accelerated game development by 4 times”

In the development of Aliens vs Zombies: Invasion, the studio Game Gears, which is part of the GDEV holding, actively employed AI. How exactly these tools helped optimize production is detailed in a column for App2Top by Alexander Vaschenko, the CEO and AI evangelist of the studio.
News March 20, 2025

Newzoo: Monster Hunter Wilds became the third highest-grossing game of February in just one day and entered the top 20 by MAU

The analytics company Newzoo shared the ranking of the top-grossing and most popular games on PC and consoles for February 2025.
News March 20, 2025

The budget for Saros is comparable to that of Alan Wake 2—significantly lower than most of Sony’s exclusives

The CEO of Housemarque, Ilari Kuittinen, shared the first details about the studio’s new game, a shooter with roguelike elements called Saros.
Premium News March 20, 2025

What the release of Assassin’s Creed Shadows means for Ubisoft: initial metrics and potential sales

After being delayed twice, the global release of Assassin’s Creed Shadows finally took place. The game marks not only the return of the franchise but also Ubisoft’s departure from a whole series of its usual practices.
News March 19, 2025

In February, six new releases made it into the top-10 best-selling games in the United States. Overall market revenue dropped by 6%

Analyst Mat Piscatella from Circana shared a monthly report on the state of the gaming market in the U.S. Despite a wealth of new releases, overall revenue continues to decline.
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