The role-playing action game Solo Leveling: Arise has surpassed the $100 million revenue mark from IAP on mobile devices, according to data from the analytics service AppMagic. It took the game just over half a year to achieve this.
Solo Leveling: Arise
Important: The $100 million is the income that Netmarble received after paying commissions to mobile stores and taxes.
Recall that Solo Leveling: Arise was globally released on May 8, 2024, launching not only on mobile devices but also on PC as a separate distribution. The performance on PC is unknown. On smartphones, Solo Leveling: Arise had a strong start, making it into the top 10 most downloaded games on Google Play in May, according to AppMagic. However, both downloads and revenue for the project soon significantly declined.
The peak daily revenue for mobile Solo Leveling: Arise was reached on May 11. According to AppMagic, the game earned $2.89 million in IAP revenue that day. Just a week later, the daily IAP revenue for Solo Leveling: Arise fell to $2.19 million, and a month later, it dropped to $676,000. Currently, Solo Leveling: Arise earns about $120-150 million a day on average.
IAP revenue dynamics for mobile Solo Leveling: Arise
The most lucrative markets for Solo Leveling: Arise were South Korea ($29.8 million), Japan ($20.28 million), and the United States ($20.28 million).
According to official data, by October 25, Solo Leveling: Arise had surpassed 50 million downloads across all platforms. Netmarble did not specify how these downloads were distributed between PC and mobile. According to AppMagic estimates, the mobile version alone has been downloaded 25.18 million times worldwide to date.