The past year has become a landmark for mobile marketing. Advertising spending in the United States increased by 174%, mobile overtook PC for the first time in terms of marketing costs, – such information was published by the analytical company Smaato.

The number of mobile users continues to grow, which naturally leads to an increase in the number of mobile players. By 2020, 213 million mobile gamers will appear in the United States. This opinion was voiced by the analytical company eMarketer based on the results of its own research.

Kim Kardashian’s husband also moved into the gaming industry, and the FBI released a goat game to fight terrorism. Bonus video where developers talk about why there are so many successful mobile gaming companies in Finland.

Children from Southeast Asia spend more time playing mobile games than children from the United States. This is the conclusion reached by the startup from the USA SuperAwesome according to the results of the study.

Last year in the USA, developers spent $630 million on game advertising on TV. This is the conclusion reached by the analytical firm iSpot.tv based on the results of their own research.

The New York startup Turbo Studios, headed by the former vice president of business development CCP, announced a step-by-step mobile strategy Super Senso.

One of the central players in the Western three-in-a-row market, SGN, recently announced the purchase of two companies: Fat Rascal Games and Kiwi.

Last September, the cost of buying a loyal user or CPLU on iOS in the US reached $ 4.14. Information about this came from the analytical firm Fiksu.

By the end of this year, the mobile games market in China will reach $5.5 billion and outgrow the US gaming market. These forecasts were shared by the analytical firm Niko Partners, which specializes in the Asian region.

Publisher and developer COLOPL, author of the popular Japanese Quiz RPG: World of Mystic Wiz, will open a division in the USA.

The amount of funds that US venture funds spend on investments will reach $70 billion by the end of 2015. This was reported in a joint study by the analytical firms KPMG and CB Insights.

The Appodeal service, which automatically selects the most profitable ads to display, announced this week the closure of the first round of investments in the amount of three point one million dollars.

The analytical company Newzoo said that starting in June, it plans to regularly publish monthly mobile gaming iOS tops in the United States, China and Europe.

In the American App Store in game subcategories (Action, Adventure, and so on) instead of the lists generated by the robot, editorial collections by genre appeared.

The Japanese publisher of budget games for PC and consoles D3 Publisher has announced a change in publishing policy and its own name in the United States.

In 2016, $101.37 billion will be spent on mobile advertising, according to the analytical company eMarketer in its research. This is 400% more than in 2013.

In the US, the annual revenue of mobile entertainment has almost equaled the local box office, reaching $9.14 billion, – the analytical and consulting firm SNL Kagan has calculated.

It’s been a long time since we turned to monthly Fiksu research. Recall that the marketing company regularly posts reports on the state of the American mobile application market, more precisely, on what is happening there with downloads and prices for them. 

The year of major deals continues. American Churchill Downs Incorporated, engaged in a wide range of gambling and horse racing, is in the process of buying Big Fish Games. The transaction amount may reach $885 million.