In 2016, $101.37 billion will be spent on mobile advertising, according to the analytical company eMarketer in its research. This is 400% more than in 2013.
The market is growing rapidly. The same study says that in 2016, mobile advertising will account for 50% of all digital advertising in general. In the period from 2016 to 2019, this number will increase further and will already reach 70%. Spending on mobile advertising will double by 2019 – to almost $200 billion a year.
Such indicators are the result of the growth in sales of mobile devices. Next year, according to eMarketer, the number of smartphone users will be 2 billion.
The number of tablet owners is increasing a little slower. But it will also exceed a billion this year.
The USA and China will take the leading roles in the market. American advertising companies will spend $40.2 billion next year, and Chinese – $22.1 billion. In both countries, this segment of the digital advertising market will become dominant.
In Russia, spending on mobile advertising will also grow at a high rate. In 2014, they amounted to $196 million, in 2015 they will reach $776 million, and by 2017 they will exceed $1 billion.
A table showing spending on mobile advertising in 21 countries in the period from 2013 to 2018A source:
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