Today, the number of UGC games in Roblox exceeds 20 million. The company itself regularly talks about the possibility of earning real money for young developers. However, in fact, the platform hides many pitfalls. The author of the People Make Games channel spoke about the means by which Roblox exploits and manipulates children.

Roblox has reported on the results of the second quarter of 2021. Almost all key indicators have grown strongly, but it still suffered losses. In April-June, Roblox lost $140.1 million — almost twice as much as at the same time a year ago.

The analytical company GameRefinery summed up the results of the second quarter and told about the main mobile genres and publishers in the USA, Japan and China. For example, American gamers like to play puzzles and give a lot of money to Roblox — it accounts for over 5% of the country’s gaming revenue.

Roblox continues to fight for its reputation. This time she signed an agreement with Sony Music Entertainment, one of the largest record companies. Together they plan to attract more musicians to the Roblox platform.

Roblox managed to partially settle the scandal related to the illegal use of songs on the site. The company has announced a collaboration with BMG, the fourth largest music label in the world. Together they plan to help artists look for a new audience and opportunities for promos.Details of the transaction, including financial ones, were not disclosed.

Roblox allows users to embed special players into the games they create, through which music can be played. Major music labels don’t like it. They accuse the company of lost profits and demand at least $200 million in compensation.The lawsuit against Roblox was filed in the Central District Court of California, The Wall Street Journal reports.

The American non-profit organization ParentsTogether has called on the creators of Roblox to stop “luring children” into a game where they “spend thousands of dollars to buy rare items.” According to the parents, the business model of the project is similar to a casino, and its users are subjected to “financial exploitation”.An appeal to the parents and creators of Roblox appeared on the official ParentsTogether website.

Global brands continue to use video games to promote their products. This time, Gucci has announced a collaboration with Roblox to create its own digital metaverse. With the help of virtual space and interactive objects, users of the gaming platform will be able to get acquainted with the history of the brand.The virtual promotion started today and will last for two weeks.

As stated by Roblox, this is consistent with the company’s vision of the metaverse concept. They say that Roblox users get into many virtual worlds where they can not only play or create their own projects, but also engage in other activities. For example, to hold virtual concerts.

Roblox reported the results of the quarter for the first time after entering the stock market. In January-March 2021, the company increased revenue by 140% to $387 million. However, it also suffered losses of $134.2 million — almost twice as much as in the first quarter of 2020.

Today, the concept of metaverses in the gaming industry is becoming increasingly popular. Microsoft reported that the authors of content for Minecraft have already earned over $350 million on it. And individual game developers for Roblox earn hundreds of thousands and even millions of dollars a year. We tell you what metaverses are and why developers are actively investing in them.

The competition between Tencent and ByteDance is gaining momentum. This time, TikTok‘s parent company has invested ¥100 million ($15.4 million) in Reworld, the local equivalent of Roblox. The deal occurred after Roblox China, supported by Tencent, received a license to work in China.

The gaming startup Manticore Games has become one step closer to creating a full-fledged metaverse of games. The Core platform, which is considered a potential competitor to Roblox, has completed open testing and appeared in early access exclusively for the Epic Games Store.

Today, Roblox is already something much more than a game designer for young and not-so-young users. Third-party developers can earn serious money on it. And only a matter of time was the appearance of teams that help them earn even more. Gamefam is one of them. Ultimate Driving

Roblox shares appeared on the New York Stock Exchange yesterday. The company entered the market not through an IPO, but by choosing an alternative in the form of a direct listing. Against this background, its valuation has grown to an astronomical $45.2 billion — this is significantly more than that of Electronic Arts ($37.43 billion) and Unity ($27.76 billion).

Roblox continues to increase its influence in the USA. In the fourth quarter of 2020, the company managed to increase its revenue share in the mobile market to almost 5%, now second only to King and Playrix in this indicator.GameRefinery told about the changes in the positions of mobile publishers in the American market in its report for the fourth quarter of 2020.

Roblox made two announcements at once. Firstly, it included Loom.ai — a company specializing in the development of three-dimensional avatars. Secondly, Roblox will appear on the stock exchange no earlier than January 2021.

Roblox’s total revenue on mobile devices exceeded $2 billion, according to Sensor Tower. The company passed a new checkpoint shortly after it announced its IPO.Roblox earned its first “mobile” billion last year.

Rumors that the social MMO Roblox is preparing to appear on the stock exchange have been confirmed by facts. The company has submitted an application for a public offering of shares.