AudioMob has found out how British gamers feel about advertising in mobile games. The vast majority of users stated that they do not like video ads. At the same time, they were not against creatives in the audio format.

A group of Italian scientists conducted a large study of sexism in modern advertising and its impact on consumer interest. It turned out that today the use of deliberately sexualized images in marketing causes negativity among women and has almost no effect on men’s interest in the product.Dead or Alive 6

Developers continue to use celebrities to promote mobile games. Next up is the Chinese studio Lilith Games, which invited Elijah Wood to advertise the AFK Arena mobile tile.

Yandex is ready to spend money on the promotion of mobile applications. He promises a monthly bonus of up to 600 thousand rubles to the gaming participants of his program.

The analytical company GameRefinery has added new features for mobile game authors. Her service has learned how to track advertising monetization data.

The Playable Platform advertising analytics service presented the first results of testing self-optimization ads. The CTR of such advertising in games increases by a multiple, and without the participation of live operators.

In incomplete 2019, the industry spent $319.6 million on gaming advertising on American television. In annual terms, the indicator fell by almost 15%.

At the end of November, AppsFlyer presented a report on the state of the mobile advertising market in games. We have prepared a squeeze on this document.

What is the reason for the growing popularity of fake banners and videos and why they will not be banned, — marketing specialist Eric Seufert (Eric Benjamin Seufert) said in his column.

The only advertising format whose revenue is steadily growing from year to year is Rewarded Video. This conclusion can be drawn from the Appodeal study on eCPM in mobile applications.

Facebook has made it easier to work with interactive advertising with the help of the Playable Preview tool. It will help to make sure that the advertising of the game meets the specifications of the site.

Sim He, head of the publisher department at Mintegral, talks about how Voodoo monetizes its hyper-casual with the help of effective mobile advertising. App2Top.ru gives an excerpt from the Pocket Gamer material.

The Bavarian authorities have proposed a bill concerning advertising and monetization in mobile games. The initiative is aimed at clarifying the provisions of the Interstate Treaty on the Protection of Minors in force in Germany.

VKontakte has introduced advertising privileges for games and applications hosted on the social network platform. This was announced to App2Top by the head of the VKontakte gaming platform Maxim Babichev.

The analytical company SuperData considers advertising the best way to earn money for creators of mobile games and applications in augmented reality. This is due to the peculiarities of the format of AR applications, the researchers believe.

The Twitter microblogging service will add information about the target audience of advertisements placed on the platform.

A study by the Bazaarvoice advertising network and the Advertising Age marketing publication showed that out of 95% of advertisers using marketing information, 64% do not know from which sources this data is taken.

In November, separate application promotion tools in Google will be closed. It will no longer be possible to create advertising campaigns for Google Search or YouTube. They will be replaced by one universal solution – UAC.

Developers should not try to manipulate the position of their apps on Google Play by encouraging users for downloads and good reviews.