Facebook has made it easier to work with interactive advertising with the help of the Playable Preview tool. It will help to make sure that the advertising of the game meets the specifications of the site.
How the new product works, software engineer Sumeet Vandakudri told in the Facebook for Developers blog.
The Playable Preview Tool has the following functions:
- checking an interactive ad file;
- displaying errors/inconsistencies;
- preview of the ad;
- checking the clickability.
Important: Right now the tool only works with HTML files.
So, if an interactive ad contains errors, the developer will see this window:
If the ad meets the requirements of Facebook, the window will be like this:
To test the Install Now button, the developer can click it right during the test:
Note that interactive advertising on Facebook appeared a year ago. It allows players to try out the game without leaving the news feed, and then make a decision about installing the product.
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