Agawi has introduced the AppGlimpse streaming service, which transforms mobile advertising into trial versions of games. 

According to eMarketer, 55% of marketers consider retargeting as one of the most effective types of targeted advertising. Fiksu has proposed using this mechanism as a service for mobile developers.

Not exactly mobile news. The German developer and publisher Gameforge is forced to withdraw certain formulations from advertising the virtual content of its title Runes of Magic.

At the RIW-2013 Moscow conference dedicated to the Russian Internet, VKontakte representative Alexander Kruglov announced the launch of closed testing of the site’s advertising network vk.com .

According to a new study by Forrester Research, most smartphone users ignore the ads embedded in the programs. Analysts came to this conclusion after interviewing 60 thousand respondents.

Facebook has expanded its advertising tools for mobile app developers. The new product will increase user retention and conversion.

About this slogan was adopted on Facebook. The social network has announced work on updating an advertising algorithm designed to improve the relevance and quality of ads.

The numbers decide. MediaBrix has published a study of the mobile and social gaming markets. It contains a comparison of CTR for social and mobile games, a detailed analysis of the American online advertising market, and much more. 

It’s more fun together. Companies engaged in video advertising of mobile applications have launched a joint program. 

Electronic Arts has started promoting the eleventh-generation Toyota Corolla in the free version of the Tetris Blitz mobile game.

In August, 33.8% of visits to Pavel Durov’s social network site occurred from mobile devices, writes Roem.ru with a link to LiveInternet.

MBT, a company specializing in mobile app advertising, in an interview with us told about a new way of advertising – using Instagram.

Most developers and publishers of mobile applications believe that advertising companies inflate the prices of their services, employees of the cross-advertising platform AppFlood claim in their research. 

How many types of advertising there are in total and which of them proved to be the most effective in the first quarter of 2013, the research company AppsFlyer said in its report. We offer a short version of it in Russian. 

The Russian mobile advertising market lags far behind the world in terms of turnover. App2Top believes that the consolidation of mobile advertisers in popularizing the direction can help the cause. 

The volume of the global mobile advertising market in 2012 grew by 111%, amounting to $ 3.4 billion, according to AdWeek with reference to IAB.

The turnover of mobile advertising in the United States by the end of 2013 will amount to $7.29 billion. More than half of this amount will fall on Google, according to Emarketer.

The mobile social gaming platform Heyzap has announced that it has added an option to its payment system that allows accepting payments and making payments in the virtual currency Bitcoins. 

W3i has changed its name to NativeX and launched a new native advertising platform, which, according to its management, will provide the best level of monetization in mobile games and applications.