VKontakte has introduced advertising privileges for games and applications hosted on the social network platform. This was announced to App2Top by the head of the VKontakte gaming platform Maxim Babichev.
The promotion applies not only to advertisements, but also to advertising records with a built-in button. For all other advertisers, the cost of ads will remain the same.
“We support developers launching products on our platform, so we gave them a 50% discount. Thus, internal applications on the platform gain advantages over brands,” Maxim Babichev said.
In addition, since May 31, the social network has removed the ability to pay for advertising applications using votes, the virtual currency of VKontakte. The purchase of ads will be carried out only for real money.
EDITS:
- Initially, we wrote that the opportunity to pay for advertising applications with votes will be closed only on June 5. Representatives of the social network noted in a conversation with us after the publication that they are not yet ready to talk about whether the discount promotion will be permanent or not.
- For this reason, we have removed the thesis that the benefits will be valid all the time. Also on the topic:
- VKontakte presented the crowdfunding platform “Goals”The VKontakte HTML5 gaming platform has become available on iOS
- Source: VKontakte