According to Omdia, revenue from embedded advertising is growing much faster than revenue from in-game purchases. The company predicts that at the current pace, by 2025, the share of advertising revenue will reach 42%.Omdia analyst Guillermo Escofet shared the data in a new material for Game Developer.

Pavel Ryakkonen, CEO of WN Media Group, presented an overview of global trends in the gaming industry. In his report, he touched upon the development of cloud technologies, the growing role of China, increased activity in the M&A market, as well as the regulation of gaming companies.Market regulation and censorship

Sensor Tower analytical company has published a big forecast for the mobile market. By 2025, annual consumer spending on applications in Russia will reach $2.7 billion, and in the world this figure will amount to $270 billion. At the same time, more than half of the total amount will be spent on games.General forecast

Analysts from Juniper Research predict that the volume of the video game market will reach $217 billion in three years. The main drivers of growth will be cloud gaming, subscription services and mobile.Key points from the Juniper Research study

The turnover of the gaming market in Russia will double in the next five years — from $2.2 billion to $4.8 billion By 2022, the gaming sector will overtake TV advertising in revenue and come in third place in the revenue structure of the Russian media and entertainment industry. This is stated in the study “World Entertainment and Media Review: Forecast for 2018-2022” by PwC consulting company.

Mike Rose, founder of the independent game publisher No more robots, believes that many indie developers expect the impossible from the sales of their games on Steam. For example, they seriously expect to sell 1.3 million copies in the first month.

Newzoo has published a forecast for the games market for this year. The company’s experts believe that the revenue from the games by the end of 2018 will amount to $ 137.9 billion. This is 13.3% more than the industry earned last year.

The analytical company SuperData presented a forecast of the development of the virtual and augmented reality industry in the next 3 years. According to him, by 2021, VR games will generate $3.3 billion. Revenues of virtual reality titles for 2017 amounted to $306 million.

The profitability of the esports industry is rapidly increasing. In 2017, the turnover of the international virtual competition market was estimated at $655 million. Compared to the previous year, the increase was 33%, according to a report by Newzoo.

The monitoring company SuperData predicted the sale of 3 million copies of the Destiny 2 MMO shooter by Bungie studio on PC in the first 3 months after the release of the game.

The expected turnover of the Chinese mobile cyber market in 2017 will exceed 45 billion yuan ($6.6 billion), an increase of 256% compared to 2016, equal to 13 billion yuan.

The revenues of the Chinese gaming market will increase from $26 billion to $35 billion by 2021, according to the analytical company Niko Partners.

Apple may abandon support for 32-bit applications with the release of iOS 11, which will take place this fall.

According to the latest research by the analytical company DFC Intelligence, by 2021 mobile games will bring in $ 48 billion dollars — almost half of the expected annual turnover of the video game market of $ 100 billion.

Analysts predict explosive revenue growth of virtual reality projects in the near future.

Apple can earn $ 3 billion on the Pokémon Go game in the next 2 years, – the brokerage company Needham & Co. believes.

Samsung predicts that mobile devices will overtake the PS4 in terms of technical characteristics. This will happen by 2020. The company shared the information at its own Samsung Developer Conference in San Francisco.

The volume of the gaming segment in mobile will reach $36.9 billion by the end of this year. The forecasts were shared by the analytical company Newzoo.

Too much is expected from virtual reality. This segment of the industry will develop, but not as rapidly as predicted, – says the expert of the analytical company Robert W. Baird & Co.