Apple can earn $ 3 billion on the Pokémon Go game in the next 2 years, – the brokerage company Needham & Co. believes.
The Pokémon Go game is shareware. However, the cost of in-game currency in the project varies from $ 0.99 for 100 units to $99.99 for 14.5 thousand.
The ratio of paying users to the total number of players in Pokémon Go is 10 times higher than in Candy Crush. And this game, according to the brokerage firm, earned $1 billion from 2013 to 2014. The number of active users of the game in the USA alone totals 21 million.
Taking into account the payment to developers, Apple can earn $ 3 billion, – says Needham & Co analyst Laura Martin (Laura Martin).
Since the launch of the game, Apple shares have risen by 5%. The company’s capitalization increased by $25 billion.
Let’s add that the adviser to the President of the Russian Federation, Chairman of the Council of the Internet Development Institute (IRI) German Klimenko compared the game with Angry birds and Tetris and suggested that the title will be popular for 1-1.5 years.
Source: Reuters