Tonight, Playrix and Zemfira presented an unexpected collaboration. The singer, who rarely releases new material, has published a new track and video “Austin”. It is dedicated to the eponymous butler from the game Homescapes.

Roblox continues to increase its influence in the USA. In the fourth quarter of 2020, the company managed to increase its revenue share in the mobile market to almost 5%, now second only to King and Playrix in this indicator.GameRefinery told about the changes in the positions of mobile publishers in the American market in its report for the fourth quarter of 2020.

Match-3 game Project Makeover from the creators of Matchington Mansion continues to gain cash. In January, its American revenue exceeded $20 million, beating several titles of Playrix and King.The analytical company AppMagic drew attention to this.

He spoke about new trends in marketing and the company’s successes on the mobile sceneAlexander Derkach, Marketing Director of Playrix.

The British Advertising Standards Committee (ASA) banned the display of ads for Homescapes and Gardenscapes games that did not match the main gameplay. At the same time, Playrix stated that the puzzles shown in the promo are somehow present in the company’s projects.What kind of advertising is banned?

Igor Bukhman gave a great interview to the Russian Forbes. The co-founder of Playrix spoke about how the studio managed to become the world’s second gaming company after Tencent, as well as about potentially entering an IPO.The impact of the pandemic on the company’s activities

Four years have passed since the launch of the Gardenscapes frituplein, but its indicators continue to grow. The DAU of the mobile title today is 11 million. In the year of the release of this match-3 game, it was 3.5 million.

Against the background of the coronavirus, Playrix has established itself as a leader in the mobile games market. Only Tencent earns more than her now.

Recently we wrote about the softphone of a new game from Playrix — Farmscapes. As it turned out, it is not the internal asset of the company that is responsible for its development, but the independent Novosibirsk studio Friday’s.

In the Playrix family of casual match-games, replenishment should be expected very soon. The company has launched a new game — Farmscapes within the framework of sotflonch. This is a traditional game for the Scapes series with a plot and meta about decoration, but with one key difference — a new basic mechanics.

Homescapes developer continues to expand its portfolio of internal studios. Today it became known that the company Playrix bought the hiddenov developer Cateia Games from Croatia.

An article about Playrix was published on the pages of the Financial Times. There are no new facts there, but there are some interesting quotes about traffic, investments and the stock market.

A little bit about the big numbers of Playrix. The company’s product downloads have crossed the 1 billion line. Most of the downloads came from the adventures of Austin the Butler. The Gardenscepes and Homescapes dilogy has collected about 600 million installations.

The era is gone. Last April, for the first time in eight years, Candy Crush Saga is not the highest-grossing game in the match-3 genre. Gardenscapes became the leader of the niche in monthly revenue.

Today, Playrix has officially announced the worldwide release of a new game. For the first time in a long time, it’s not three-in-a-row. The novelty is called Manor Matters. This is a free-play game in the genre of “hidden object” (hidden object).

Playrix has announced plans to support its employees in quarantine. She will make a one-time payment to all employees in the amount of 50 thousand rubles ($ 650).

Russian Forbes has published the top 200 richest businessmen in Russia. The 34th and 35th positions in it are for the Buchman brothers, the founders of the Playrix gaming company. The publication estimates the state of each of them at $ 3.1 billion.

The authors of Homescapes announced material support for the Russian and Ukrainian regions in the fight against coronavirus. Playrix will allocate several grants for the purchase of medical equipment in hospitals.

A large article about Playrix was published on the pages of the Russian Forbes. In addition to the history of the company’s formation, it gives some interesting figures.