InMobi, a mobile advertising company, announced that the number of unique users of its advertising network has reached 691 million.

According to According to the British Internet Advertising Bureau (IAB), mobile advertising spending in the United Kingdom in 2012 increased by 148% compared to the previous year and amounted to £526 million.

The turnover of mobile advertising in the United States by the end of 2013 will amount to $7.29 billion. More than half of this amount will fall on Google, according to Emarketer.

Jun Group has opened a new HyprMX division offering developers and publishers a platform of the same name for managing video advertising blocks from various sources. 

Companies related to the field of mobile analytics and advertising have become more active in terms of working with major global brands. 

In the third quarter of this year, the shares of Apple and Samsung in the mobile advertising market amounted to 61% for two. Moreover, at the end of the year, against the background of Nokia, RIM and HTC losing the market, this indicator will grow.

Most of the profits from the mobile app market will come from advertising next year. 

It has been reported that the American company InMobi, engaged in mobile advertising and its monitoring using the original Ad Tracker service, is leaving Russia and Eastern Europe.

Opera has published a report on the state of the mobile advertising market for the third quarter. According to her data, despite the dominance of the Android platform in terms of traffic, iOS still brings the greatest profit from mobile advertising.

Facebook has published a financial report for the third quarter of this year, according to which 14% of the company’s revenue comes from mobile advertising.

According to the results of the third quarter, the conversion of contextual advertising on iOS devices is almost twice as high as Android’s, Adobe reports.

Facebook is testing a new mobile advertising system that allows social network advertisers to place banners in third-party applications.

According to the results of the second quarter, Apple devices account for 31% of all mobile advertising views in the United States, Millennial Media reports in its latest report. 

Mobile publishers, since January 2012, have managed to earn over $ 400 million on advertising, the number of impressions of which has exceeded the 35 billion mark, according to Opera.  

The global mobile advertising market Adfonic in its report for the second quarter of this year demonstrated that Android is currently a much more interesting platform for advertising sellers than iOS. 

The popular mobile hit Fruit Ninja serves as an excellent example of how the free version of the application can earn very impressive amounts due to in-game advertising. According to Phil Larsen, the CMO of the Halfbrick studio that developed it, “Fruit Ninja” brings in over $400,000 monthly.However, according to Larsen, with such a high popularity of this game, the income could be higher.

Developers of more than 5% of free applications embed adware in their products that can change phone settings, send notifications to the user without asking and get access to his personal data. This conclusion was reached by the company Lookout, which deals with security issues on mobile devices.

Revenue from content on mobile devices is growing, but there is still little investment in advertising in this segment. ARPU and eCPM in mobile games also lag behind the indicators of desktop systems. 

Mobile advertising brought Google $2.5 billion in 2011. Analysts from Piper Jaffray claim that next year it will bring one and a half times more. Apple is still in flight.