75% of players named rewarded ads in mobile games as the most preferred type of ads.

Mobile advertising with the ability to try out a game or an application is gaining popularity among advertisers, according to a study by the analytical firm AdColony.

The AppsFlyer marketing platform has offered mobile developers a tool to combat artificial cheating of advertising indicators.

Advertisers will be able to place ads on the main page of the Google Play store and pages with lists of applications.

The cost of displaying ads on iOS in March of this year rose by 46% compared to February, according to the marketing company Fiksu DSP.

SOOMLA has prepared a comparative table of advertising platforms. Everything is listed here: what formats the grid supports, what statistics it provides, what it takes money for, and how the developer can withdraw the profit.

We often talk about advertising and promotion, bypassing such a significant topic as banners. At the same time, they are the ones that stimulate clicks and installations today. The Moscow company UNILEAD shared with us its memo on how to approach their development correctly.

The Russian office of Gameloft told App2Top.ru what success has he achieved in promoting the film of the Central Partnership company, promoting it with the help of mini-games in the mobile projects of the French company.

The mobile games Clash of Clans and Game of Thrones: Ascent represent two opposite approaches to acquiring users with the help of popular brands and stars. What kind of approaches – read in our material just below.

Is Facebook becoming less effective as an advertising platform for games? In an attempt to find an answer to this question, the Pocketgamer resource.biz analyzes the research of the Nanigans marketing company.

The Israeli mobile commerce network Todacell has launched the Todaself platform, which allows mobile application developers to launch their own advertising campaign on their own, the Venturebeat resource reports.

The year is coming to an end, which means that analytical resources will make forecasts for 2015. Smaato decided to be one of the first to try to predict how the mobile advertising market will develop in the coming months. However, on the basis of well-known information and with non-obvious conclusions.

Mobile advertising in the first half of 2014 in the United States accounted for 23% of revenue from all Internet advertising in the country, – says IAB in its latest report. In total, in the first six months of this year, the mobile advertising segment of the States earned $ 5.3 billion. This is 76% more than in the first half of 2013. Mobile search accounted for $2.7 billion, visual mobile advertising (mobile display, which…

CPI is the dominant model in the mobile advertising market. For example, 59% of Facebook’s advertising revenue in the second quarter came from mobile advertising, the main share of which is CPI, Venturebeat writes.  But the cost of such advertising is very high, moreover, it continues to grow. According to Fiksu, the annual price increase for installations was 16% on iOS and 44% on Android. Today, many cannot afford it. For large advertisers, its high…

We continue to talk with various advertising networks about, in fact, the market and themselves. On the interview queue with AdvertMobile.

Most developers and publishers of mobile applications believe that advertising companies inflate the prices of their services, employees of the cross-advertising platform AppFlood claim in their research. 

The Grapple marketing agency presented the “world’s first” engine created to increase the effectiveness of advertising campaigns to promote a particular brand, and infographics on the situation on the mobile application market.