Jun Group has opened a new HyprMX division offering developers and publishers a platform of the same name for managing video advertising blocks from various sources.
According to the CEO of HyprMX, Corey Weiner, Jun Group itself “spins” its advertising through several hundred publishers. The company’s analysts found out that some of the publishers need some help, because, as he put it, “they are not in the advertising, but in the content business.” And, in fact, the HyprMX toolkit is aimed at providing such assistance.
One of the problems that HyprMX is designed to cope with is the “delivery” of video ads that would not annoy users. In this case, the main attention is paid to “stimulating” ads, for viewing which users will receive a certain reward.