After the release of iOS 14.5, advertising costs on Android increased significantly. The situation was reflected, among other things, on the Facebook Audience Network advertising network, whose customers in June began spending most of their budgets on Android traffic.

The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.

The Beijing-based analytical company QuestMobile shared the results of a study of the advertising market in China for 2020. Mobile games earned 10 billion yuan from advertising, but this is only a small share of the almost trillion-dollar market in China.The data was also published by the GameLook portal.

The Chinese AAA game Black Myth: Wukong is still far from release, but local developers are already copying its visual style. They use someone else’s project to create misleading commercials for their mobile projects.

Unity now has the ability to integrate with Snapchat. This is an important step for both companies, which is designed to help mobile game developers and advertisers increase their reach and attract new users.New Opportunities for Snapchat Advertisers

During the winter holidays, revenue and downloads of games traditionally grow. This is reflected in the mobile advertising market, as well as the price per thousand impressions. At the same time, in order to maximize income, it is necessary to take into account, among other things, the peculiarities of individual regions.In the new Gamesindustry material.

Advertising-based fraud in mobile games is a global problem. According to Adjust, the number of fraud has increased by more than 170% over the year, and fraudsters are increasingly faking organic traffic.From January to August 2020, Adjust analyzed more than 14.3 billion installations worldwide, including the United States, Europe, Latin America and China.

Marketing company YellowHead analyzed more than 300 million impressions of commercials of games in the genre of social casino. As a result, she highlighted a number of features in the promotion of such projects — from the color of the buttons to the time of the logo display.Basic tips and statistics

The British Advertising Standards Committee (ASA) banned the display of ads for Homescapes and Gardenscapes games that did not match the main gameplay. At the same time, Playrix stated that the puzzles shown in the promo are somehow present in the company’s projects.What kind of advertising is banned?

How to advertise a mobile game in 2019 to attract the attention of a mass player, Apptopia experts told. The App2Top portal made a squeeze from their research.

It supports AdMob, MoPub, myTarget and Facebook.

What is a playable advertisement (or, as it is also called, the interactive format of Playables)? What is it customary to do? What kind of games is it suitable for? I answered these and other questions in an article for App2Top.ru Alexander Dyudyuk, AdColony user engagement specialist.

Mobile advertising mediation platform Appodeal received $8 million from a group of investors led by the Moscow business incubator Impulse VC.

According to a Facebook study, 57% of mobile players who do not pay for disabling ads in mobile games agree to see it there and on, as long as the titles remain free.

Israel is not afraid to invest in Russian IT. The WebMedia Group, headquartered in Ashdod, is ready to invest $5 million in players in the Russian mobile advertising market.

Which genres of commercials work best? Such a question was asked by AppLift analysts. They found out that the most effective video shows that promotes games in the genre of adventure (Adventure).

The Tapjoy mobile advertising platform has introduced a new format of mobile video ads called Interactive End Cards — interactive slides embedded in the video with additional information.

Purchases of video ads for mobile platforms for the 2nd quarter of 2017 increased by 142% compared to the previous quarter. This has made mobile video advertising the fastest growing format among other types of ads.

A study by the Bazaarvoice advertising network and the Advertising Age marketing publication showed that out of 95% of advertisers using marketing information, 64% do not know from which sources this data is taken.