In the third quarter of this year, the shares of Apple and Samsung in the mobile advertising market amounted to 61% for two. Moreover, at the end of the year, against the background of Nokia, RIM and HTC losing the market, this indicator will grow.
According to a report by Adfonic, a company specializing in mobile advertising, in the third quarter the shares of Apple and Samsung in the mobile advertising market increased by 3 and 1 points, respectively. Apple accounts for 37% of mobile ad impressions and 24% for Samsung. For all other companies, this indicator decreases proportionally. In the next quarter, Adfonic predicts an increase in Apple’s share to 40%, and without taking into account ad impressions in the new iPhone 5 and iPad mini.
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This is what concerns manufacturers. The shares by platform were distributed as follows: the same 37% of mobile impressions are on Apple and 45% on Android.
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The majority of all mobile advertising – 89% falls on smartphones, says Adfonic. The share of tablets in the market is a modest 11%.
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The analytical company also investigated the share of advertising views by device, the change in these indicators in relation to the previous quarter, as well as CTR and eCPM indicators. In terms of a balanced ratio of all three, Apple occupies a leading position.
