The gaming industry in the UK is experiencing a new upswing: large companies and publishers are buying British studios, as well as opening new branches in London and across the country. This year, Square Enix, EA and Activision Blizzard were among such companies.

Electronic Arts (EA) is trying to restore its reputation after the scandals with loot boxes in FIFA Ultimate Team. She decided to introduce content preview packs into games on an ongoing basis — Preview Packs. This system has already appeared in FIFA, but temporarily.

Electronic Art s wants as many people as possible to play video games comfortably. To do this, the company has opened access to five patented technologies for people with disabilities. This means that any developer will be able to use these solutions and implement them into their project.Apex Legends

Electronic Arts shareholders rejected the company’s new plan to pay annual bonuses to top managers. According to Bloomberg, this happened against the background of a protest by several groups of investors. Several EA shareholders voted against the new bonus program, including Trillium Asset Management, Calvert Investments, New York City Funds and CalSTRS and Calpers.

Electronic Arts has big plans for sports titles. The company said that over the next five years it is going to double their audience: from 230 million to 500 million people.

On July 22, Electronic Arts held a presentation of EA Play Live. It also showed a sandbox mode for Battlefield 2042 and announced a remake of Dead Space. We tell you how the stock market and the gaming community reacted to the event.

One of the most high-profile topics of last week was the appearance of the playerWON platform. Its goal is to embed commercials in console and PC games. However, Electronic Arts rejected reports of signing an agreement with the new site. The publisher is not going to introduce such advertising into its games yet.This was announced by an EA representative in an official comment to PC Gamer.

Today, on June 23, it became known about the conclusion of a deal between Electronic Arts and AT&T and WarnerMedia. We are talking about the purchase by “electronics” of the mobile studio Playdemic, the developer of the box office hit Golf Clash. The value of the transaction amounted to $1.4 billion in cash.

Electronic Arts has decided to partially revise the system of loot boxes in the FIFA series of games. To do this, the company temporarily gave players the opportunity to find out the contents of packs in the Ultimate Team mode before buying them. However, this promotion has a number of limitations.This is how the new packs look in the game (on the right you can see the timer with the remaining time until a new…

Yesterday it became known that Gary McKay became the new general manager of BioWare. He started his career at Electronic Arts and was responsible for the development of the FIFA series for some time. Despite a lot of experience in the industry and promises to create great story RPGs, some fans were dissatisfied with the new leader.Gary McKay (source: BioWare)

The head of the hits Call of Duty: Mobile and Call of Duty: Warzone unexpectedly joined Electronic Arts, a direct competitor to Activision. He will lead the development of the Battlefield series and will be responsible for all new games in the franchise.Byron Beede has become the new senior vice president and general manager of Battlefield, IGN reports.

Despite all the scandals around loot boxes, the Ultimate Team mode in sports games like FIFA remains one of the main sources of income for Electronic Arts. The company itself noted that it makes up a “significant part” of its revenue. Over the past year alone, EA has earned over $1.5 billion on it, which is almost 30% of the publisher’s total revenue.The exact revenue of the Ultimate Team mode became known from the annual…

Some players in Apex Legends felt cheated because of the high cost of cosmetic items. Now developers are asking for $18 for one “legend”, which, according to users, is too much. Respawn representatives tried to explain their pricing policy and said that creating “cosmetics” is not cheap.During a series of questions and answers with the developers of Apex Legends on Reddit, one of the users clarified: “Given the growth of the game, can we expect…

Electronic Arts reported for the fiscal year (ended March 31). The publisher’s revenue remained almost at the level of last year, amounting to a little more than $ 5.6 billion. However, revenues from free—to-play games and other services continue to grow, while the share of premium titles continues to fall.Key data for the year

Glu Mobile has officially joined Electronic Arts. The entire transaction cost the company $2.4 billion. Thus, a major publisher plans to significantly expand and strengthen its mobile direction.Glu Mobile’s business was valued at $2.1 billion, but the studio had another $364 million in its accounts.

Electronic Arts has once again got into a scandal related to loot boxes. The network published an internal document of the company, which directly says that the developers are doing everything possible to force gamers to use the FIFA Ultimate Team (FUT) mode. That’s just EA itself calls it all a “sensational story with a distortion of facts.”

The Battle Royale of Apex Legends, developed by Respawn and published by Electronic Arts, continues to develop and gain popularity (albeit not as actively as at the start). Now the game has overcome an important milestone of 100 million players.Developers from Respawn announced this achievement on Twitter.

Last week, a scandal broke out around FIFA 21, which has already been called EAGate. Electronic Arts employees were accused of selling rare Ultimate Team player cards to individual users. The company launched an internal audit and promised to punish those responsible. However, the problem with loot boxes in FIFA is much deeper.What started EAGate?

The restart of the multiplayer shooter Anthem will not take place. Electronic Arts has abandoned the project that BioWare studio has been working on since 2019. Now the developers will focus on the new Dragon Age and Mass Effect, as well as updates for Star Wars: The Old Republic.