Electronic Arts reported that video advertising in the company’s games exceeds the effectiveness of TV commercials by 2.5 times. With this statement, EA representatives commented on the deal with the marketing firm IMS Internet Media Services.

Electronic Arts has announced the results of the first financial quarter of 2016. The total MAU of the company’s mobile projects fell by 15 million. But this did not prevent the revenue from digital sales to grow.

Former Ubisoft executive producer Jade Raymond will open the EA Motive studio in Montreal and become its head. Raymond reports about this on the official website of Electronic Arts.

Bill Mooney, vice president of Electronic Arts, told Venturebeat about why a high-profile brand in mobile is not a “magic pill” for all problems.

Bill Mooney, Vice President of Electronic Arts, shared with the resource Pocketgamer.biz with your thoughts on why The Simpsons: Tapped Out is better than the “pro stars” games.

The mobile version of SimCity has overtaken in popularity other games of the SimCity franchise from Electronic Arts. This was announced in an interview with Venturebeat resource by vice president of the mobile division of the company Jason Willing (Jason Willig).

EA has published the results of the 2015 financial year. Its revenue for this period amounted to $4.4 billion. EA Mobile accounts for $524 million of them (non-GAAP).

The game, as previously announced, is distributed under a shareware model. The title is in many ways similar to a simplified version of its “big brother” – SimCity. 

We have already mentioned that SimCity BuildIt will soon appear on mobile. Vice President of EA Jason Willing (Jason Willig) shared with our colleagues from Pocketgamer.co.uk more detailed information.

EA Mobile together with EA Sports have released FIFA 15 Ultimate Team on mobile devices.

PopCap co-founder and CEO John Vechey is leaving his post after 15 years of work.

Three former Maxis employees founded the mobile game development studio Jellygrade. The plans are to create a game about the emergence of life on Earth.

EA has been tormenting fans of the series for a long time, whose average age today is exactly thirty. Apart from one browser, the last original project under this brand was released back in 1999. Today their expectations came to an end. EA has released Ultima Forever.  

The Electronic Arts company announced yesterday that the Frostbite Go mobile engine is in development.

Electronic Arts company published a press release yesterday, in which it shared the results of its work for the first quarter of 2013. The company’s profit amounted to $1.04 billion, while the mobile application segment accounted for $104 million.

Last week, Electronic Arts CFO Blake Jorgensen announced that microtransactions will appear in all upcoming games of the company. Yesterday, this statement was supplemented with new comments.

American gaming journalists have calculated how much a new “free” Electronic Arts game can cost avid gamers. The figure turned out to be, to put it mildly, impressive.