The mobile version of SimCity has overtaken in popularity other games of the SimCity franchise from Electronic Arts. This was announced in an interview with Venturebeat resource by vice president of the mobile division of the company Jason Willing (Jason Willig).
The SimCity BuildIt time manager was released on mobile at the end of 2014. The game has collected more than 15.5 million downloads in the first weeks since its launch. To date, it has been played by “more than 40 million people around the world,” according to Willing.
Six months after the launch of SimCity BuildIt, it consistently occupies a place in the top hundred most downloaded games on the iPad in the US App Store.
Ratings of SimCity BuildIt downloads in the American App Store according to App AnnieWilling claims that the title has a lot of fans “outside of America.”
Data from the analytical company App Annie confirms his words: the game more or less confidently occupies the same top 100 on the iPad by downloads in Germany, the UK and France.
Ratings of SimCity BuildIt downloads in the UK, France and Germany App Store according to App Annie
The project has high retention and engagement rates.
The average game session lasts 40 minutes. And the average rating in the App Store for the game is 4 stars.
SimCity BuildIt ratings in the App Store according to App Annie
Willing is sure that the game owes its good performance to sparing monetization.
“The key principle is this: progress in the game is not tightly tied to microtransactions. If a player spends money, it will speed up certain aspects of the game, but at the same time he can get almost everything for free,” he says.
A source: http://venturebeat.com
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