Electronic Arts reported that video advertising in the company’s games exceeds the effectiveness of TV commercials by 2.5 times. With this statement, EA representatives commented on the deal with the marketing firm IMS Internet Media Services.
In the image: screenshot from the game Madden NFL 16 from EA
IMS Internet Media Services is a digital marketing agency focused on Latin American markets.
Together with Electronic Arts, it will provide developers from this region with platforms for advertising in EA mobile games.
IMS will provide the technical side, that is, the advertising inventory. EA, for its part, will provide games designed for Latin American users. According to EA management, commercial commercials in the company’s games are 2.5 times more effective than TV advertising.
In the first stages, Mexico and Brazil will become the target markets. IMS representatives reported this in a press release published on Venturebeat. They also mentioned that the volume of the Latin American gaming market is projected by Newzoo to reach $4 billion in 2015.
A source: http://venturebeat.com
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