Bill Mooney, vice president of Electronic Arts, told Venturebeat about why a high-profile brand in mobile is not a “magic pill” for all problems.
The fashion for games based on existing IP, of course, has serious grounds. Mooney believes that now, in a situation where the market is crowded and “literally suffocating”, the license helps to seriously reduce the cost of acquiring users.
Electronic Arts has a lot of games on its account for a variety of IP addresses. One of the most successful Muni considers The Simpsons: Tapped Out. The project for The Simpsons TV series was released in 2012 and immediately won an extensive audience. To be more precise, no one had to be conquered: the creators of the game simply gave users what they “have known and loved for a long time.”
Three years after the release, the game still has relatively good performance. According to App Annie, it is in the top 100 iPhone games in the USA.
Why then does not every game on the hyped brand repeat the success of The Simpsons: Tapped Out? Mooney believes that the fact is that the brand is not a salvation from all troubles. For the game to be successful, the IP must be not only promoted, but also “long-playing”. That is, making a game about a one-day star is not an option, Mooney believes.
The game itself must be of very high quality. Mooney is sure that quality at the expense of quantity is the way the industry will continue to move. There will be fewer and fewer games, but they will become more and more high-budget. In other words, mobile will follow the path of console games.
A source: http://venturebeat.com
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