On May 11, Apple held a presentation for its advertising partners, 9to5Mac reports. On it, the company said that the refusal of users to transfer personal data has almost no effect on conversions with Apple Search Ads.

Apple has announced a series of special webinars for iOS developers. You will be able to listen to the company’s experts and ask them questions about the various features of the App Store.The webinars will be held from February 15 to March 29, according to the Apple website for developers.

Apple has allowed the release of so-called unregistered applications in the App Store. They are not suitable for public distribution for various reasons and will not be issued in the search for a store. Now they can be accessed via a direct link.Apple told about the changes on the official website for developers.

Epic Games has gained new allies in the proceedings with Apple. The attorneys general of 35 American states sided with Tim Sweeney‘s company. They demanded that the court reconsider the verdict in the case and recognize Apple as a monopolist.

Apple is changing its work with promo codes for subscriptions in the App Store. Developers have the opportunity to compose codes themselves and use them for a large audience.

Korean Krafton demanded to remove Free Fire from mobile stores. She is unhappy with the excessive similarity of this battle royale and her PUBG game. The company has already filed a lawsuit, in which it also mentioned Apple and Google, for not preventing the distribution of the “fake”.

Apple has changed the prices in the App Store for a number of regions again. We are also talking about Ukraine. This is due to a new local law that obliges international Internet companies to pay VAT of 20% on the territory of the country.Apple announced the pricing policy changes to the developers on January 12.

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores

Apple summed up the results of the year for the App Store. The company said that since the launch of the store in 2008, developers of applications with digital content have earned $ 260 billion. Of these, they raised $60 billion * only in 2021 — this is a new record.

In South Korea, they continue to strengthen control over mobile stores. Now the authorities want Apple and Google to block games in their app stores in the country that work according to the play-to-earn model (“play to earn”).

New details of Microsoft’s negotiations with Apple have become known from the published emails. For the sake of launching a cloud gaming service in the App Store, the company was ready to make a number of compromises. On iOS, among other things, AAA Xbox exclusives could appear. However, the negotiations have reached an impasse due to financial and technical differences.This was reported by The Verge with reference to documents related to the litigation between Apple…

Apple managed to appeal the verdict in the Epic Games trial the day before it took effect. Yesterday, the Court of Appeal upheld Tim Cook‘s company and suspended the execution of the previous court’s decision. It is assumed that it may take about a year to review the case.

iOS developers have new features. The App Store has officially launched the Custom product pages tool. It allows you to create additional pages for a published mobile application.

Apple has a backup plan on how not to lose money if it cannot reject the court’s decision in the proceedings with Epic Games. The company is thinking about taking a commission on all in—app purchases – it doesn’t matter if they are made through its payment system or bypassed.

Apple also decided to sum up the results of 2021. Following Google, she shared her selection of the best mobile games this year. For example, the company called League of Legends: Wild Rift the main game for the iPhone.

Epic Games is one of the first gaming companies to announce its ambitions to create a metaverse. The other day, its head, Tim Sweeney, noted that these plans were partly the reason for his confrontation with Apple and Google.

A few days ago, a number of mobile publishers accused Apple of secretly buying Google ads for selected applications. The company allegedly does this to increase its revenue from subscriptions. Apple claims that all such campaigns were coordinated with the developers and do not violate the rules of the App Store.What happened?

Apple was unable to appeal the verdict of the court in the case with Epic Games and postpone the relaxation of the App Store rules. The court rejected the company’s appeal and recalled that links to other payment methods should still be available in applications from December 9.

Apple traditionally does not consider applications in the App Store Connect during the holidays. However, this year the company decided to make an exception — it will be possible to submit an update request for its application even at Christmas. Developers are still advised to hurry up.Apple told about this on November 8, publishing a small blog post for developers.