Contrary to popular opinion, mobile gamers are quite willing to agree to tracking information about themselves after the release of iOS 14.5. According to GameAnalytics, the share of such users worldwide is 43%.The company came to such conclusions after studying the data for the period from July 1 to August 31, 2021.

Apple has decided to equalize itself with other developers. In iOS 15, it will ask users for permission to access personal data that is used for targeted advertising in the App Store and Apple News.

In India, a lawsuit has been filed against Apple, which threatens the company with a new antitrust trial. We are talking about the lack of alternative payment methods in the App Store. The plaintiffs believe that the company destroys competition by prohibiting developers from using third-party payment systems.

South Korea has become the first country to legislatively limit the power of Apple and Google over mobile app stores. According to analysts, this could set a precedent.

Apple has received a warning from the Federal Antimonopoly Service of Russia. It is connected with the ban on informing users about alternative payment methods in iOS applications. The FAS believes that the company is abusing its position in the market and demands to eliminate the violation by September 30.

The App Store can become more democratic. Apple has prepared seven indulgences for developers at once. Among them is the opportunity to tell that in-game items are cheaper to buy on the game’s website, and not in an application downloaded from the store.

Apple has updated the rules for receiving payments. Now developers will need to specify the address of the owner of the bank account in the App Store Connect. The new rules will come into force on October 22.By October 22, developers must provide information in the App Store Connect.

Not only American officials are fighting the monopoly of Google and Apple in mobile stores. The South Korean authorities are preparing to adopt a law that will allow developers to use third-party payment systems and not pay a commission for transactions inside applications.

The US has prepared a bill that could seriously reshape the business model of mobile stores. If accepted, it will allow developers to add third-party payment systems to applications and tell users about discounts outside of stores. The initiative has already been approved by Epic Games.

Against the background of changes in tax policy in some countries, Apple has revised pricing in the App Store. Apps will become cheaper in the UK and South Africa. And in Georgia, on the contrary, they will cost more.Apple announced this to developers on August 3.

Facebook still managed to launch its cloud gaming service on iOS. Due to Apple restrictions, it still cannot be accessed through the App Store. Instead, users will have to run the games in a separate web application.Facebook’s cloud gaming service will run on iOS as a progressive web application (PWA).

Apple’s new policy and the release of iOS 14.5 have already had a big impact on the mobile market. They affected not only advertising, but also affected game design and monetization. Joel Julkunen, Vice President of game analytics at GameRefinery, spoke about these trends.State of Survival

Analysts continue to talk about a decrease in the effectiveness of advertising on iOS, which is associated with the new IDFA policy. According to the Consumer Acquisition marketing agency, some developers on the Apple platform have already noticed a 15-20% decrease in revenue after the release of iOS 14.5.The main thing from the report

In Australia, the hearing on the case of Epic Games and Apple will continue. He was “frozen” in April due to a similar trial in the United States. But now the court agreed with the arguments of the creators of Fortnite and recognized that the situation should be considered from the point of view of local laws.

After the release of iOS 14.5, advertising costs on Android increased significantly. The situation was reflected, among other things, on the Facebook Audience Network advertising network, whose customers in June began spending most of their budgets on Android traffic.

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.

Apple has named the winners of the Apple Design Award, which is awarded to mobile applications and games for the best design. This year, four games became finalists, among which there is Genshin Impact.

Part of the changes in Apple’s guidelines concerns the process of submitting applications to the App Store. Now developers have more opportunities to appeal against the rejection of their applications. In particular, you can directly indicate why the company’s decision could be biased.Apple spoke in detail about the changes after the start of the WWDC conference, at which, among other things, the announcement of iOS 15 took place.

Yesterday Apple announced iOS 15. After its release, the SKAdNetwork framework will send data not only to advertising networks, but also to advertisers.