Principles and approaches to monetization in Belka Games. Advertising, trends and practical cases
The third material, completing a series of articles about the monetization strategy of Belka Games. It is dedicated to the company’s work with advertising, the cultivation of personnel and trends in the niche.
Case: Koron Studios told how it was able to increase the revenue of idle games 10 times in a year
Sometimes just spending a lot of effort on development is not enough for success. We need to look for other solutions. Which ones,” Diego Diaz, CEO of Koron Studios, told WN Winter’21 online conference.
A subscription service for free-play games will appear on Google Play
A new opportunity for monetization of frituplay will appear on the Google platform. Mobile publisher Multiscription has announced the Android application Unleashd. This is a catalog of free-to-play games distributed by subscription.
The service, which awards players for achievements in games, earned $2.8 million. It is monetized through a battle pass
The “Combat Pass” allows you to monetize not only games, but also near-game services. One of these is Zelos. Its users accumulate points for buying new titles by playing supported games. We tell you how the battle pass fits into this system.